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Need some honest opinions on this one. To clarify, its a billboard concept, not print.
The idea is good. I think week 2 billboard is enough, you don't need week1, Im trying to simplify the steps. Can we leave one alphabet which is "R" to let people know a little bit or keep it as it is? I'm quite not sure whether the people will get right away or not, if those people do not update themselves, they might not know what year it is. That's why I recommended to put "R" , and also this will not make the idea outdated. Good Job:-)
I'd love it if it weren't for the fact that chinese calendar animals (rat, dragon, whatever) are pretty well honoured, and I have a feeling these would be labelled "offensive".
That and it doesn't really look "chewed" to me. (I assume the paper is being chewed up by rats?)
Maybe I'm just not getting it...
"I saw a subliminal ad executive once, but only for a second." - The Wrightwww.ryanfox.ca
I have thousands of pencils and $1.50 so I'm off to Starbucks
That's exactly what I was thinking. I don't think our Chinese friends would appreciate this much. But then again they have a year of the dog and we all know what happens to dogs in China... (I'm just playing people)
Orkin is a pest control company (exterminate termites, rats, insects, etc.). The idea is that the rat is now gone from the billboard, Orkin being the reason. I wasn't intending on that part of the billboard to appear chewed by rats. I wasn't too sure about how the idea would be perceived, but it was easy enough to comp.
Any further comments or ideas?
The idea is good.
thanx for the comments
maybe the idea needs reworking
I like the idea but I feel the treatment is not quiet good... It looks the the billboard as been turned down by the wind and not by a rat...
what about a 3rd week where somehow you show the rat is gone and you give more info?
this is one to drop. you can't expect people to work this hard to get an ad.
you are cancelling out all but the daily commuters if you change an ad after a bunch of days and you are banking that they remember what they previously have seen. but how many billboards do you actually remember from your way to work?