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Orkin Billboard

Need some honest opinions on this one. To clarify, its a billboard concept, not print.

Orkin Billboard
mingmac's picture
mingmac
Activity Score 16

The idea is good. I think week 2 billboard is enough, you don't need week1, Im trying to simplify the steps. Can we leave one alphabet which is "R" to let people know a little bit or keep it as it is? I'm quite not sure whether the people will get right away or not, if those people do not update themselves, they might not know what year it is. That's why I recommended to put "R" , and also this will not make the idea outdated. Good Job:-)

rebelscum's picture
rebelscum
Activity Score 2110

I'd love it if it weren't for the fact that chinese calendar animals (rat, dragon, whatever) are pretty well honoured, and I have a feeling these would be labelled "offensive".

That and it doesn't really look "chewed" to me. (I assume the paper is being chewed up by rats?)

Maybe I'm just not getting it...

___________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

caloca's picture
caloca
Activity Score 276

That's exactly what I was thinking. I don't think our Chinese friends would appreciate this much. But then again they have a year of the dog and we all know what happens to dogs in China... (I'm just playing people)

rebelscum's picture
rebelscum
Activity Score 2110

BA-ZIIIIING!!!!!

___________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

achilles's picture
achilles
Activity Score 43

Orkin is a pest control company (exterminate termites, rats, insects, etc.). The idea is that the rat is now gone from the billboard, Orkin being the reason. I wasn't intending on that part of the billboard to appear chewed by rats. I wasn't too sure about how the idea would be perceived, but it was easy enough to comp.

Any further comments or ideas?

annie_us's picture
annie_us
Activity Score 90

The idea is good.

achilles's picture
achilles
Activity Score 43

thanx for the comments

maybe the idea needs reworking

SuperMarcellino's picture
SuperMarcellino
Activity Score 12

I like the idea but I feel the treatment is not quiet good... It looks the the billboard as been turned down by the wind and not by a rat...
what about a 3rd week where somehow you show the rat is gone and you give more info?

krautland's picture
krautland
Activity Score 3216

this is one to drop. you can't expect people to work this hard to get an ad.
you are cancelling out all but the daily commuters if you change an ad after a bunch of days and you are banking that they remember what they previously have seen. but how many billboards do you actually remember from your way to work?

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