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ONE RUPEE SMILE

Most people are aware of and want to donate for social causes. But lethargy makes the task difficult.
To make donating easy, we came up with the idea of stickers that will be pasted on existing Price Tags. There will be two prices, with a difference of Re 1. We’re riding on the fact that people would not mind paying the difference, if it made a difference to somebody’s life. They would ‘Choose to make a Difference’.

advert2ad's picture
advert2ad
Activity Score 237

Awesome....
Great work...
4/5.

-Cheers,
Sandy

forpointsize's picture
forpointsize
Activity Score 65

good work

ivan's picture
ivan

Smart idea. This will surely encourage donations.

TRICKY's picture
TRICKY
Activity Score 3954

yes yes yes a decent idea for a decent cause go go go rockn roll

The man who stops advertising to save money is like the man who stops the clock to save time

Davosk's picture
Davosk
Activity Score 4815

If every retailer around the globe could do this, what a dent it would make to world poverty. More ideas like this one.

adroit1's picture
adroit1
Activity Score 42

Great Strategy.

Eugens's picture
Eugens
Activity Score 2624

excellent!

chenna's picture
chenna
Activity Score 14

EXCELLENT!
99/100

Shows how a simple idea can grab the attention....

Shut Theory's picture
Shut Theory
Activity Score 515

this is a winner! quite strong... BUT... are u sure people are going to be holding a pen and ticking on every item they buy? there should be an easier way... are u talking to cashiers to come to help? are u driving peoples attention to it? the solution could be simple, stick the same sticker only bigger, at the cashier counter, and let them say verbally, i want to pay "my price" :D a nice tag on the counter that says: tell the cashier: "i want to pay my price" would do... please tell me? what was done in real life? its so exciting i want to know...

Kamikaze's picture
Kamikaze
Activity Score 716

If wat shut theory says is appplicable, can you guys have a tear away coupon... prospects can tear way the ?price they want to pay, or the other way round...

- The trick to forgetting the big picture is to look at everything close-up.

klaussnow's picture
klaussnow
Activity Score 1675

imagine the guilt of someone whose a penny pincher...

... its already been done...

rikitiki's picture
rikitiki
Activity Score 630

seriously great idea.....an idea that could indeed make the world a better place.

wow,,,,

pieter's picture
pieter
Activity Score 216

cool idea. petsmart here in the states does something similar. at checkout they ask you if you want to donate $1.50 to the local shelter .. always feel guilty about saying no

forpointsize's picture
forpointsize
Activity Score 65

Hello Mariam Don’t make it complicated pls.........

Shut Theory's picture
Shut Theory
Activity Score 515

LOL! i wont, i promise, i just wanna know what took place in real life

rahool's picture
rahool
Activity Score 67

nice idea...keep going.

gulo's picture
gulo
Activity Score 461

WHOA!! and WOW...
no suggestion... bowled by the idea.

akash.hans@gmail.com
vrakodar@yahoo.com

designjerk's picture
designjerk
Activity Score 4

well i guess the idea is good .. but its already been implemented by david droga ... check out http://www.tapproject.org/.. and this idea has humble beginings from last years one show gold winner stella artois campaign http://www.oneclub.org/awards/viewer/?id=06012A&yr=2006&sh=os.. its a matter of application ..and who dunnit first.. kudos on a good application ...

Encyclomedia's picture
Encyclomedia
Activity Score 67

Excellent idea..just what I am looking for..interested in freelance or fulltime in Mumbai? ;-)

santosh gupta's picture
santosh gupta
Activity Score 5

yes interested in doing freelancing
98198 11145

• ω •'s picture
• ω •
Activity Score 243

I really like it! This is big man!

nautylus's picture
nautylus
Activity Score 77

Hi;
I think the creative thinking for the campaign and mechanism is from the creative talents brains... it shows!
However, the sticker which is the "medium" that carries the messsage, can't shout it loud. I go to the supermarket or any store, I buy the stuff I want, I know already the price range. I push my trolley to the cashier who makes the addition, I pay and leave. Who will take time to tick each and every price tag on the items he baught?
My suggestion: let the message and tick box be on the invoice, not on the dozens of tags you're paying for. Think about it and I really think it's a Big Idea.

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