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Olay Iron

Removes wrinkles

Agency: Saatchi & Saatchi Vietnam
Executive Creative Director: Steve Hough
Copywriter: Sumesh Peringeth
Art Director: Linda Pham
Photographer: James Domingo
Retouching: Thanh Truc Tran

Davosk's picture
Davosk
Activity Score 4815

Ok, so irons remove wrinkles. Just a boring comparison which doesn't really grab the attention but it's straight to the point I suppose.

ivan's picture
ivan

Very good. I like it, even if it's just a visual pun. I like visual puns. :)

Stigset's picture
Stigset
Activity Score 1454

I think it works, it doesn't look very sexy, but it's a fun idea.

RobMc's picture
RobMc
Activity Score 243

this is very much in the current olay style. i like it.

RobertBruce's picture
RobertBruce
Activity Score 75

great! i think its fantasic. great visual comparrison. The fact that its the top of the olay bottle is even greater. Good work.

pixelbomb1's picture
pixelbomb1
Activity Score 2555

Sincerely,
Arnold Santillan
714-206-2459

alexpoeima's picture
alexpoeima
Activity Score 41

Point very well made.

esilver's picture
esilver
Activity Score 18

The idea is excellent, but the impact is not good enough compared to the idea

annie's picture
annie
Activity Score 12

very simple, straight forward and great use of product demonstration. It very well convey the idea of wrinkles removal. Well done.

priyanka_sabnis's picture
priyanka_sabnis
Activity Score 228

it's done. will try getting the link

jeha's picture
jeha
Activity Score 104

I´m pretty sure that i saw this i Cannes this year.. maybe even won a lion..... so why is it here in this forum?

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