Although you'd technically hve to be flipping backwards thru the mag for it to work, and letters like "D" and "A" wouldn't work, at least not in this typeface...but still...noice :)
EDIT: Oh I see, the rough edges are only on the outside...beauty, skin deep, all that. Nice man, well done :)
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright www.ryanfox.ca
Thanks man. Glad you like it. :)
I reckon it'd work better if I placed the text on page 1 and the mask on page 3.
This way you get to see the distorted text first.
Y'know what...make it a 4-page buy. PP 1-2 are the mask, pg 3 is the headline (LYDIA), and Pg 4 is the logo/CTA. That way you can have the logo AFTER the reveal, meaning you wouldn't have to have the logo placed in the "dirty" part of the image.
(I was re-reading what I wrote before and trying to figure out which part of it bugged me :P)
Davosk, I just thought that if I used a female name it would speak for most women.
I am not sure if something more objective would work. "You", "She" are short words.
My idea is: on page 1 you have an old, wrinkled Lydia.
On page 2 you have a beautiful, young Lydia, thanks to Olay.
I hear ya. it's a dirty play to pull but I think the end does justify the means here. this could be a knockout if he worked on it a bit more and the tactic mentioned above is only one of many options at hand.
S'true, but I'm gonna give him full props for meeting the brief :)
That said, I agree: This would work very well for a myriad of beautification products, from slimming to hair removal to wart removal to rhinoplasty :) The more I see this one, the more I dig it. It's got a good shelf life and will likely have a huge impression rate. Retention might even be in the teens. Jr/Intermediate ADs the world over will be hanging this on their cubicle walls :)
Y'know what? Fuck it. I'm stealing it :) (JK, thread starter....or AM I?...)
Subscribe
Delicious
Digg
Reddit
Comments
awesome :)
Although you'd technically hve to be flipping backwards thru the mag for it to work, and letters like "D" and "A" wouldn't work, at least not in this typeface...but still...noice :)
EDIT: Oh I see, the rough edges are only on the outside...beauty, skin deep, all that. Nice man, well done :)
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
Thanks man. Glad you like it. :)
I reckon it'd work better if I placed the text on page 1 and the mask on page 3.
This way you get to see the distorted text first.
Y'know what...make it a 4-page buy. PP 1-2 are the mask, pg 3 is the headline (LYDIA), and Pg 4 is the logo/CTA. That way you can have the logo AFTER the reveal, meaning you wouldn't have to have the logo placed in the "dirty" part of the image.
(I was re-reading what I wrote before and trying to figure out which part of it bugged me :P)
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
ha ha.........good....
love anything creative
http://addot.blogspot.com/
Not a bad idea but why Lydia? Maybe you should use something more objective rather than a name.
Lydia is a female name. I never encounter a male with this name, hence.. it works for me.
I do know it's a female name, you don't understand what I meant.
Davosk, I just thought that if I used a female name it would speak for most women.
I am not sure if something more objective would work. "You", "She" are short words.
My idea is: on page 1 you have an old, wrinkled Lydia.
On page 2 you have a beautiful, young Lydia, thanks to Olay.
...the targetted group (women) would love this idea...persoanlly i like it
Love this.
nice
nice, though slimming products might have been a nice client, too.
Dude, from skimming your posts, I would think that "change the product" would be the LAST thing you'd elude to.
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
I hear ya. it's a dirty play to pull but I think the end does justify the means here. this could be a knockout if he worked on it a bit more and the tactic mentioned above is only one of many options at hand.
S'true, but I'm gonna give him full props for meeting the brief :)
That said, I agree: This would work very well for a myriad of beautification products, from slimming to hair removal to wart removal to rhinoplasty :) The more I see this one, the more I dig it. It's got a good shelf life and will likely have a huge impression rate. Retention might even be in the teens. Jr/Intermediate ADs the world over will be hanging this on their cubicle walls :)
Y'know what? Fuck it. I'm stealing it :) (JK, thread starter....or AM I?...)
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
it has been a rather good week in the forums with this piece, the aids wall of condoms and the camera business card.
a half-decent thief would have a solid three pieces in his book now.
Meh, I liked the AIDS wall better when it was Campbell's Soup helping make Hunger disappear :)
But still...colour me inspired :) Time to spec, spec, spec.
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
Rebelscum, no self-respecting thief provides a link to his portfolio :)