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No more paper work

Corporate cards from Credimax

No more paper work
Desi's picture
Desi
1052 Activity Scores

Don't get it.

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Conceptual-eyes's picture
Conceptual-eyes
1475 Activity Scores

Dito

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bknowlden's picture
bknowlden
3647 Activity Scores

If you are trying to show that there is no more paperwork so the forests are thriving, this is quite a reach.

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brandon

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ivan's picture
ivan

Very nice idea. I got it right away. The placement of the headline is a bit disturbing.

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bknowlden's picture
bknowlden
3647 Activity Scores

Ivan, what am I missing?
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brandon

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ivan's picture
ivan

I looked at the image and I was like, WOW nice forest. Than I read the copy.. paperless office. So, I thought aha! that's why the forest is so nice. So in my mind the thought/idea was complete. Most importantly it was an encouraging thought to think that by using this product I contribute to conserving nature. Its something that I would buy into.

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kt's picture
kt
60 Activity Scores

ya you are right ivan, i totally agree with you.

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stsanto's picture
stsanto
672 Activity Scores

but still... how to make this better ? I still find it not reaching the fine line. The typography ? the layout ? the copy ?

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bknowlden's picture
bknowlden
3647 Activity Scores

I see what Ivan is saying now and I agree that the ad os noteworthy. But it seems like you are after a way to make it better...

- The line "No more paperwork" doesn't work for me. When I think paperwork, I think of it as a synonym for work, not actual paper. I got it better when Ivan laid it out as a "paperless office" because that says exactly what you want. Maybe something like "keep paper in it's office" (sorry, I know that is horrible, but I'm an AD.

- Look into typography, your placement and size are nice, but the font makes me cringe. The thing I tell students is that as an art director/designer you are trying to prove to the world that you are different and creative, so how can you claim you are creative and different by using a system font like Myriad or Arial that millions of working class people use daily? The short of it is, you can't (unless you are highly skilled or the layout is begging for it).

- The solar flare coming from the trees might seem to say "Ah look, I'm refreshing", but to me it says "Ah look, I'm distracting". I would get rid of it.

As far as the bottom portion of the ad goes, it looks good and professional, I would leave it as is. Nice start stsanto.
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brandon

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stsanto's picture
stsanto
672 Activity Scores

nice start ?
ermm.... but this is not my work... :) what did I start?

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bknowlden's picture
bknowlden
3647 Activity Scores

Sorry, wasn't paying attention to the post.
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brandon

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Mayday's picture
Mayday
106 Activity Scores

Sorry but I don't think this is a very nice idea. I think it's more a first thought.
Less paperwork = conserve forests. Under my point of view this is not very worked,
although the image of the forest is really beauteful and the ad is nice executed and easy to understand.

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spotbot's picture
spotbot
77 Activity Scores

if we didnt use as much paper there would be less reason to do Paper "work" cutiing trees dowm, hence nice forest..
hmm still a bit contrived

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vins's picture
vins
36 Activity Scores

It was quite a ride.. thanks for all the inputs so far
As one of the comments said.... its a nice start!!!

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