Nissan Xtrail- Shift Adventure

Cool concept. I can see a whole campaign.

Just want to check whether I understand this concept or not.

Is it about the guy doing kinda mini versions of living rugged? Sorta like....oh I dunno....a mini-adventure?
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Energizer Bunny arrested, charged with battery.

_The guy doesn't feel comfortable in bed anymore, because he did spend so much time living rugged thanks to Xtrail, so yes, you got it, sorta like, :-)
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Joaquin de Camble Guamble

Difficult to understand.

_Yeap, the campaign will be with the whole things you do normally at home, but you dont feel it right anymore, like cooking, this guy will never use an oven again, he'll prefer make a campfire instead

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Joaquin de Camble Guamble

maybe if you pulled back a touch itd be easier to read the meaning.
I got it tho. think its great.

www.bahonsadvertising.co.uk

Thanks, you right it needs a little more work.
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Joaquin de Camble Guamble

I cant understand

I understood right away. very nice

maybe put a line there?

has been done though I think.

I will look it up when I have the time

Clever, but Pienter said...I think I saw it for the Pontiac Aztec maybe 5 (+/-) years go.

Could be wrong...maybe it's just such a good, simple idea I feel like I've seen it before.

Regardless, I dig it :) (All but the execution and art direction...I just like the idea.)

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