nike, something different

just a try on nike, some of my pals loved the idea, so posting it here. pls give valuable feedback. thanks...the execution is obviously not great, but try and be open about the idea. its about a spelling test in a student notebook

nike, something different

9 comments

chintan ruparel's picture
chintan ruparel
1516 pencils

comments plz...

~ old habits die hard, older ones never do ~

ivan's picture
ivan

I'm not sure about the message. It says to me: when it comes to sport it is nike. But I think the message of Nike is more like just do it! Although the tonality is a bit static and boring. Nike ads are usually dynamic and full of life.

Ivan Raszl, admin of AotW

chintan ruparel's picture
chintan ruparel
1516 pencils

good point. you're right, i wanted to say nike is sport. and i agree, nike ads are indeed dynamic and full of life but then again, i mentioned it in the subject itself- 'something different'

~ old habits die hard, older ones never do ~

angshumanroy's picture
angshumanroy
51 pencils

Chints, you working on Nike? Are u from JWT?

chintan ruparel's picture
chintan ruparel
1516 pencils

nope...im not from any agency as of now. im just a 19yr old mass media student, crazy abt advt and building my book. u like this?

~ old habits die hard, older ones never do ~

Modal Writer's picture
Modal Writer
333 pencils

don't use nike for your book, ever, especially when it falls as short as this to equaling any of their previous work. how many times to people have to say this to students before it sinks in? Find something new that no one has done, something that NEEDS advertising, nike doesn't need advertising, they have such a strong brand they could just put a swoosh on anything and people would get it. Also, if it was something new, why the same tagline?

chintan ruparel's picture
chintan ruparel
1516 pencils

hmm..i'll do something about that.

~ old habits die hard, older ones never do ~

Copy_Can's picture
Copy_Can

So the teacher that's marking the spelling test loves the word "Sports" and thus, makes a check-mark in the form of a swoosh?

The teacher should focus on the kid's spelling instead of dreaming about sports.

Remember who's marking the test; the kid isn't doing the check-marks.

Pouts's picture
Pouts
691 pencils

i think it is interesting, however in the beggining it looked like the Lucozade "to do list" that Ogilvy Uk did last year

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