nestlé milk print ad






Comments

what?!??...no comments at all?

ivan's picture

I didn't want reveal my ignorance, but I don't get the ad! :)

I needed some time. Your thought is probably not that bad and wrong, but the execution is. Maybe the cows don't look silly/sick whatever enough and at least they appear too much as a montage of what they are - figurines - on the windows maddow theme. So maybe you should give them a more realistic environment and look? It's difficult to check that you mean them to be equal with the only good cow in the middle of that drove. Or isn't that what you want to say?

finally... some comments!! yippie.....
allow me explain to you about the ad....
the story is we wanted to communicate that "although all the milk look all the same, only dancow that had the most real cow milk percentage..."

•..thank you for the input..••

Davosk's picture

It needs a clearer visual to convey this idea. This is just too messy, I didn't realise that there was only one real cow until you explained it. Effective ads work without a second look.

i agree with davosk

i agree with davosk

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