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Nautilus Gym: Tacón

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Advertising Agency: DRAFTFCB VENEZUELA
Executive Creative Director: Carlos Rusconi
Copy-writers: Carlos Rusconi
Art Directors: Edwind Fermín
Photographer: Edwind Fermín

ivan's picture
ivan

What did she step on? What is going on?

Pouts's picture
Pouts
Activity Score 703

Is this really FCB? are you 100% positive?

buy by bye's picture
buy by bye
Activity Score 544

is that a small poo?

girls with heels usually scared of stepping on a poo.
but i guess she is strong enough to step on it, and the poo is the size of her heel
so that must mean.. she is a manly woman. a brave woman. even a dog poo is nothing comapred to the size of her heel (which is scary btw)
is that it? am i even close?
but whichever... this ad is so shite.

weighter's picture
weighter
Activity Score 744

I'm guessing that is the rubber tip of her heel that is having trouble handling the weight of the lady wearing the shoe. If the copy were translated it may be a bit more obvious?

weighter

Username's picture
Username
Activity Score 153

me gusta mucho tu idea, pero no se alcanza a percibir claramente la cosita aplastada en su tacon, y como ves, varios aqui lo confunden con caca o algo más, pero es buena idea, si puedes hacer mas notorio q el tapon del tacon esta aplastado se entenderia perfecto. O se me ocurre que el tacon esté completamente sumido, algo asi.

debontjas's picture
debontjas
Activity Score 72

si.

edu's picture
edu
Activity Score 5

yes pouts is DRAFTFCB VENEZUELA

alexpoeima's picture
alexpoeima
Activity Score 41

I get it, its really a great idea... but hard to understand at first...

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