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Mirta de Fussi Pilates
Submitted by Juan Carlos Jav... on Thu, 2008-04-17 12:04.
Advertised brand: Mirta de Fussi Pilates.
Advert title(s): Beauty. Tonicity.
Advertising Agency (Name, City, Country): Communion, Rosario, Argentina.
Agency website: http://www.communion.com.ar
Creative Director: Javier Birollo Sosa.
Copywriter: Juan Carlos Javier Bossi
Art Director: Carolina Ferrero, Marcelo Policardo.
| Attachment | Size |
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| REFUGIO BELLEZA eng.jpg | 332.47 KB |
Comments
Comments are welcome...
Copy needs work.
What's "tonicity"? Doesn't make sense
"with" is misspelled.
"It's inside you" isn't too bad, but I wouldn't say "boost it," maybe more like "bring it out with Pilates" or "show it through Pilates." lose the "specialist" part.
I like the visual impression of a botany book, so I would recommend looking into some of the old books like this and then try to recreate the hand-lettering, rather than using a font that looks too smooth and clean.
have to allegate lost in translation about the copy. Jejejeje.
The Specialist part has to go, shes the only specialist in the city.
About the botanic book i have to agree with you 100%.
Thanks for the time you spend writing the comment.
Saludos!
love the visual works well
I think it could use some work, but this is a really cool idea.
--
brandon
www.brandonknowlden.com
Besides the "with" typo, I think rework the body copy. I'm not feeling it. Simplify.
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Energizer Bunny arrested, charged with battery.
Hey, thanks for the comments. Sorry for the misspelled "with". I love you appreciate the idea. The comments about the copy, well, i think we lost in translation. En castellano sería: Tonicidad. Está en vos. Poténcialo con la Especialista en Pilates.
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