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Copywriter: Ajitesh Verma
Art Director: Suneel K
Milo doesn't make you tall.
I checked on the website. With the over all health it also touches upon the hieght part. Thanks for your comment though.
Correction... Height, not hieght.
I like the idea on height with better art direction
I like the ideas, but honestly this product eserves more than a big copy ad. The letters are huge and bold. It feels like you're shouting your lungs out. Why?
Ivan don't you think it's an eye catchy... ???
Thanks for your comments. Ivan, nuch has been done on this product with visuals. That is specifically the reason I wanted to do some thing with copy. And to be honest, Ilove the layout, thanks to my Art Director.
I agree. It's nice to see a copy ad once in a while especially when it's as nicely written as these here. Message is deliverd spot on. Why does one have to use an image? Don't forget, consumers do have imagination. Copywise I wouldn't change a thing, but there are a couple of things I would change with the overall art direction. But then again, that's just my opinion. Good work
Thanks for your encouragement. If you could also list down your views, I would be glad to share them with my Art partner.
Thanks. Basically I would maybe do something with the logo location. You see, people look at ads in a pattern. In this ad the pattern would be top left to bottom right. I believe it would be best to fit the logo neatly next to the pay-off. Move the pay-off out of the corner. Work on the letter spacing. If you look at "stand" the n and d have a different spacing than the others. Same with "school". Work on that a bit. Otherwise I can't think of anything else.
Hey thanks again. I will surely discuss the suggestions with my art partner.
you should visually show the benefits you want to portray even if they would be exagerated. Using copy alone, especially for a brand like Milo is way to boring and will be overlooked.
I repeat again, I wanted tomove away from the visual treatment for this product.
Thanks for your comment.
nice thought, but you have to work on art
Hi Ajitesh! Fine, u want to do away with visuals. But just one suggestion, don't u think the subheads take away the curiosity? Like if u just leave it with the head line, and say 'height is good', won't it become more interesting and yet pass on the message. Also, can the lines have a little more punch. and, one more observation, will it add up to the idea if the fonts are taller, text placement is vertical and the layout also is a tall vertical one. just a thought.
And can u pls make the base line and logo visible.
Now that you have said it, I can myself see potential in your suggestions. Let me discuss with my Art Partner.
Thank you so much.
just teaming up. let's make things better.
M game :)
Hi!Very nice.Just a correction.It's not "at school" but "in school".Cheers!
Oh and when you're talking about a product making you tall, why wouldn't you show it?
no one here can spell. buy a dictionary
you guys cant spell. buy a dictionary
Yeah, and fuck punctuation and apostrophes, they're for pussies.
Pet Peeve #427: People who can't spell calling out people who can't spell.
"I saw a subliminal ad executive once, but only for a second." - The Wrightwww.ryanfox.ca
I have thousands of pencils and $1.50 so I'm off to Starbucks
milo will also make your penis bigger
Just one more small suggestion; I noticed that your 2nd advert is written in the first person whereas 1 and 3 are written in the second person. Would it not make more sense to change 1 and 3 to the first person (eg. "I always offer my seat to others") as this would read from the perspective of the viewer and allow them to picture the image in their minds eye better reinforcing the crux of your concept which is essentially letting the viewer resolve the ad themselves (as you mentioned earlier). Speaking from the perspective of the individual affected by the product also creates much more of an impact, eg "I always let my class mates stand in front of me" small copy reads "My teacher arranges us from shortest to tallest" And if you decided to do so, remember to use apostrophes to open and close the statements. Hope it's helpful. If you don't mind me asking, where did you study?
The second one is not necessarily written in the first person. All three are talking about someone else, they work perfectly fine together.
Explains why Malaysians are so tall
how does the jingle go for milo?
is it gotta be made of?