Milo-Good

Copywriter: Ajitesh Verma
Art Director: Suneel K

Milo-Good
Milo-Good
Milo-Good

30 comments

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Milo doesn't make you tall.

ajiteshv's picture
ajiteshv
73 pencils

I checked on the website. With the over all health it also touches upon the hieght part. Thanks for your comment though.

ajiteshv's picture
ajiteshv
73 pencils

Correction... Height, not hieght.

orynge's picture
orynge
83 pencils

I like the idea on height with better art direction

ivan's picture
ivan

I like the ideas, but honestly this product eserves more than a big copy ad. The letters are huge and bold. It feels like you're shouting your lungs out. Why?

Ivan Raszl, admin of AotW

ALAA's picture
ALAA
439 pencils

Ivan don't you think it's an eye catchy... ???

ajiteshv's picture
ajiteshv
73 pencils

Hello guys,
Thanks for your comments. Ivan, nuch has been done on this product with visuals. That is specifically the reason I wanted to do some thing with copy. And to be honest, Ilove the layout, thanks to my Art Director.

popdistortion's picture
popdistortion
1594 pencils

I agree. It's nice to see a copy ad once in a while especially when it's as nicely written as these here. Message is deliverd spot on. Why does one have to use an image? Don't forget, consumers do have imagination. Copywise I wouldn't change a thing, but there are a couple of things I would change with the overall art direction. But then again, that's just my opinion. Good work

ajiteshv's picture
ajiteshv
73 pencils

Hi popdistortion,

Thanks for your encouragement. If you could also list down your views, I would be glad to share them with my Art partner.

popdistortion's picture
popdistortion
1594 pencils

Thanks. Basically I would maybe do something with the logo location. You see, people look at ads in a pattern. In this ad the pattern would be top left to bottom right. I believe it would be best to fit the logo neatly next to the pay-off. Move the pay-off out of the corner. Work on the letter spacing. If you look at "stand" the n and d have a different spacing than the others. Same with "school". Work on that a bit. Otherwise I can't think of anything else.

ajiteshv's picture
ajiteshv
73 pencils

Hi Pop!

Hey thanks again. I will surely discuss the suggestions with my art partner.

Guest's picture
Guest

you should visually show the benefits you want to portray even if they would be exagerated. Using copy alone, especially for a brand like Milo is way to boring and will be overlooked.

ajiteshv's picture
ajiteshv
73 pencils

Hi Guest,

I repeat again, I wanted tomove away from the visual treatment for this product.
Thanks for your comment.

bcumesh's picture
bcumesh
44 pencils

ok

Mahmood_Alam's picture
Mahmood_Alam
391 pencils

nice thought, but you have to work on art

AdDavid's picture
AdDavid
406 pencils

Hi Ajitesh! Fine, u want to do away with visuals. But just one suggestion, don't u think the subheads take away the curiosity? Like if u just leave it with the head line, and say 'height is good', won't it become more interesting and yet pass on the message. Also, can the lines have a little more punch. and, one more observation, will it add up to the idea if the fonts are taller, text placement is vertical and the layout also is a tall vertical one. just a thought.

AdDavid's picture
AdDavid
406 pencils

And can u pls make the base line and logo visible.

ajiteshv's picture
ajiteshv
73 pencils

Hi AdDavid!

Now that you have said it, I can myself see potential in your suggestions. Let me discuss with my Art Partner.
Thank you so much.

AdDavid's picture
AdDavid
406 pencils

just teaming up. let's make things better.

ajiteshv's picture
ajiteshv
73 pencils

M game :)

Madhura's picture
Madhura

Hi!Very nice.Just a correction.It's not "at school" but "in school".Cheers!
Madhura

No fixed abode's picture
No fixed abode
380 pencils

Oh and when you're talking about a product making you tall, why wouldn't you show it?

Guest's picture
Guest

no one here can spell. buy a dictionary

Guest's picture
Guest

you guys cant spell. buy a dictionary

rebelscum's picture
rebelscum
2114 pencils

Yeah, and fuck punctuation and apostrophes, they're for pussies.

Pet Peeve #427: People who can't spell calling out people who can't spell.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Guest's picture
Guest

milo will also make your penis bigger

Guest's picture
Guest

Just one more small suggestion; I noticed that your 2nd advert is written in the first person whereas 1 and 3 are written in the second person. Would it not make more sense to change 1 and 3 to the first person (eg. "I always offer my seat to others") as this would read from the perspective of the viewer and allow them to picture the image in their minds eye better reinforcing the crux of your concept which is essentially letting the viewer resolve the ad themselves (as you mentioned earlier). Speaking from the perspective of the individual affected by the product also creates much more of an impact, eg "I always let my class mates stand in front of me" small copy reads "My teacher arranges us from shortest to tallest" And if you decided to do so, remember to use apostrophes to open and close the statements. Hope it's helpful. If you don't mind me asking, where did you study?

HappyHour's picture
HappyHour
2386 pencils

The second one is not necessarily written in the first person. All three are talking about someone else, they work perfectly fine together.

Guest's picture
Guest

Explains why Malaysians are so tall

Guest's picture
Guest

how does the jingle go for milo?
is it gotta be made of?

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