MIlk Brand Ad.

The MIlkboy is a new brand in the market. In Bikaner, India, there is temple where people feed the rats with milk, and the rats in living in the temple are very healthy. We created an ad just to create awareness of the brand.

Dennis
CD
www.dzineden.blogspot.com

no. eventhough people in india know rats are healthy,
i can't imagine that would persuade to buy this milk.

its just a visual to show the products attribute.

Dennis
CD
www.dzineden.blogspot.com

I ve been in india for all my life n never heard about a temple like that. so chances of people linking it to the temple n hence to the health of mice are rare.

apart from that it looks dirty. i would never buy this product with an ad like this.

Priyanka...People living in India say that they don't know about this temple is very sad and you said that u ve been in India for all your life... I think u have not seen or read about India much.. First improve your knowledge and then give ur views.

Do check this link first
http://india-travel.suite101.com/article.cfm/karni_mata_temple_deshnok...

Dennis
CD

I don't like the mouse. You could have taken children or at least cat...Good work

Goodkarma makes an interesting point, it might be a worthy spin to place a cat there next to all the rats, it doesnt need to eat the rats cause the milk is so healthy and delicious?

Yes, i think edgerust point is ryt. Thanx for your constructive comments

Dennis
CD

I'll have the milk-fed rat and a bottle of the 1995 dog piss. Oh, and an ashtray please.
Where would you run this ad, the Bikaner Temple Newsletter?
There's a much bigger world out there.

Mouse are fine. just that "real milk" is quite generic... IMO, "milk even mouse like" or something.

Mouse like all the milk.

I think u r confused with the idea. your positiong is bad u need to work more on the concepts then try different concepts and start rebranding it.

Think Again

OK i will do it that neel

any more

Dennis
CD

dododen before creating any ad or idea an creative person should ask few question themselves

1. Does people will like it?
2. Is your idea is logical & related with your product?
3. Does this ad completed your objective?

I've herd about that temple in Bikaner but in normal life people don't like mice & at least NEVER that any mice in their milk. Your fact is right but public didn't accept it & reject your ad.
see that link :

http://creativebits.org/permanent_marker

read all comment you'll get answer.

Think, Act, Invent.
http://captonjohn.deviantart.com
http://captonjohn.blogspot.com

and second thing that idea is not clear that is after viewing this picture I'm not getting your idea. so keep working hard on idea.

good luck!

Think, Act, Invent.
http://captonjohn.deviantart.com
http://captonjohn.blogspot.com

by the way nice portfolio, few ads are very good & few are bed & few are copied. ha ha ha .....one is copied from our artwork.

Think, Act, Invent.
http://captonjohn.deviantart.com
http://captonjohn.blogspot.com

Dear Capton John thans for such nice words...Can i know which of your ad is copied by me....

Dennis
CD

Hi people i just wanted to show that the milk is very tasty. If you guys remember the fevikwik ad. where a south indian man puts some glue on stick and the fishes fixes to its stick...The mesage there was to show how quick it sticks. they can show fish or something else

That way for showing product attributes i used this visual linking with the taste.

Dennis
CD

noooo....please nooo..!! it just wont work.... unless you're trying to make a viral ad.....
i think there's thousands approach that can replace this.... (well, maybe 5..!)
i dont even sure if this approved by internal meeting @ your office....
oohh i forgot you're the Creative Director

by the way...nice portfolio

I agree with priyanka, but still there is a lot more population which will not want to associate with this. Anyhow milk market is already too much saturated I think not weird but very creative insightful idea which can take the brand for 5 years will do otherwise its a waste of hefty budget.

Why dont you make things with the left over drops in the glass. Which the consumer is thinking while drinking. The execution should not be deliberate. Eg. A guy want to gain health and thinking of the girl he will propose in sometime. Or an old woman thinking of life ahead and you show drop becoming heart.

Chk out my GSK Panadol new creative at forum.

Since when are mice milk connoisseurs?
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Energizer Bunny arrested, charged with battery.

I had just seen a National Geographic special on the temple with all the mice, so I caught the connection, but this temple apparently isn't as famous as you make it out to be. Without a line to explain the idea, no one outside of that small area will make the association for you, and you've got milk that's been made for human consumption being served to rats. Not appetizing.

whoa, you are really trying to gross me out... rats and food. man.

I think visually it looks great but I'm from australia and I don't get the link between rats and milk !

différence of culture. difference meanings."One love to human race"

I know more about india and indian traditions than any average indian. i am sure of it! you will have my save tree ad as a proof of it. still i buy your point where in you ve said i should know more about about india but unfortunately it wont sell your ad dododen. in suburbs, metros people are ruthless. they dont care about culture, tradition.
secondly, even if we take into consideration that it is the world famous temple and everyone knows about it, what mice find tasty, humans may or may not find tasty. so, mice having this milk does not make your brand tasty.
on the contrary your concept could revolve around no milk being given to these bikaner mice because it is so tasty and no one wants to share even one drop of it. or something like that. human beings are selfish, they feed these mice to get away with their sins...so, a selfish soul would not let go of something so tasty.

Disgusting!!

If you love indian advertising, do visit
http://indianadsblog.blogspot.com/
Amit Singh