161 pencils Mercedes Christmas
Kaz 161 pencils | Thu, 2007-03-08 10:40
This was released in magazines during the Christmas period in Egypt.
Would like your comments :)
161 pencils 
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4 Comments
what's the concept ?
Allright. The concept here is that santa has found a new form of transport, rather than his reindeer. I wanted the copy to write something like: "Santa's Little Helper" but Benz in Egypt opted for the straight forward approach to avoid confusion. What do you think?
The way it is people will not understand. You need the line you suggested to make the concept clear.
it kinda feels deja-vu for me. i find it a little boring. a nice, quiet, previsible, unremarkable ad.