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Kaz's picture 161 pencils

Mercedes Christmas

Kaz (161 pencils | Thu, 2007-03-08 10:40
advert

This was released in magazines during the Christmas period in Egypt.
Would like your comments :)

Comments

Stigset's picture 1461 pencils
Stigset | Thu, 2007-03-08 12:03

what's the concept ?

Kaz's picture 161 pencils
Kaz | Thu, 2007-03-08 14:08

Allright. The concept here is that santa has found a new form of transport, rather than his reindeer. I wanted the copy to write something like: "Santa's Little Helper" but Benz in Egypt opted for the straight forward approach to avoid confusion. What do you think?

ivan's picture
ivan | Thu, 2007-03-08 14:10

The way it is people will not understand. You need the line you suggested to make the concept clear.

Eugens's picture 455 pencils
Eugens | Thu, 2007-03-08 14:13

it kinda feels deja-vu for me. i find it a little boring. a nice, quiet, previsible, unremarkable ad.

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