202 pencils 202 pencils 
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5 Comments
Like the ideas, think they are strong.. the visuals could be improved though, art direction is poor too.
when something like tis comes up, theres alway a feeling "cud have been better, stronger... blah blah"
Objective lost
I kinda like the pizza one, i understand that let's not waste food as even a slice could help...and it also shows the 20%, on the other hand the rest of the ideas are not so strong.
Shwoing a 40% full glass only shows the percentage. Is there a better way to show that people need this water? Perhaps you could show someone washing a car...and then you say that people have no drinking water???
Desi
www.DesiCreative.com
Yeah... the first one has a nice double meaning to it. The rest is show and tell. Try to find similar images that both show the percentage as well as people wasting.
http://www.reinhardkrug.de/
if all the people who reads sell their cars they can sustain the poverty in all of the world for another 543 year
The man who stops advertising to save money is like the man who stops the clock to save time