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Magic Tree (Famous UK Car freshner) UPDATED

Stigset's picture
Stigset
Activity Score 1454

Hey, a new and improved Glade ad ! I'm sorry to say I'm not very fond of theses, but the last one is hillarious. That lama has a wicked face !!

If the idea is that the air is fresher inside the car than outside, it isn't very clear, it just looks like an animal that came up to the car and said hi.

TRICKY's picture
TRICKY
Activity Score 3954

one and two are lovely
as for the lama i dont see any connection with the "FOREST"
go go go rock n roll.......

The man who stops advertising to save money is like the man who stops the clock to save time

Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

Okay, I've changed the lama. And also on the tree it now says 'nature fresh'.

Stigset's picture
Stigset
Activity Score 1454

It looks cleaner, and the animals seem to be sniffing the car now, so the message comes out clearer. The tree looks better as well. Too bad about the lama, I thought it was cool, but not in the same style as the others. Maybe you could use it as an end ad for your campaign.

Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

Anyone else?? ;)

Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

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Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

Is this a Booker folks???

drunk dave's picture
drunk dave
Activity Score 1066

Book, sign and sealed. I really like your work and you need to get into a big agency as soon as you can. Good luck again. I think you can look at art directing this differently as wel just to bring the pack shot in in a not so forced way - maybe white border with pack shot half in pic half in white and then copy line in border. Just a thought.

aj_stone1981's picture
aj_stone1981
Activity Score 482

I don't like it as much as the glade ones. I know the product is essentially similar only to me Glade says, really fresh air but Magic tree just says sweaty buliders trying to stop their van stinking of B.O.

Change it back, i'm not keen on the new art direction either.

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