Lifestyle B-Class Egypt

Agency: Marcom, Cairo, Egypt
Creative Director: Tamer Serag El Din
Assistant Creative Director: Karim A. Yusuf
Art Director: Tamer Serag El Din
Copywriter: Rania El Kest
Illustrator: Ayman Salah El Din
Client Service: Nora Moussa

The logic behind our creative was to position the car as a multi-activity vehicle. By linking the car directly to people’s diverse lifestyles, the ad depicts a gearshift with the standard gears replaced with different lifestyle modes such as travel, family, play and work.

aj_stone1981's picture
Activity Score 482

It works to some extent, there's just nothing new about it. And i don't know anything about the car?

"shift your lifestyle" sounds like a pun too. You show gears then say shift, it's a bit to cliche. Sorry.

Kaz's picture
Activity Score 163

Thank you for your comments... This ad was part of an integrated campaign. Details of the car were shown through other mediums.

sindbad's picture
Activity Score 9

Very nice!! but u forget to reflect the same text at the stick

Kaz's picture
Activity Score 163

Yes you're right. The printed version had the reflection on it.
Well spotted.