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lifeguards missing

please comment I´m an ad student;-)

lifeguards missing
spotbot's picture
spotbot
Activity Score 77

nice ad, quick and fresh.

ivan's picture
ivan

Welcome sascha. What does this flag mean please?

moonunit's picture
moonunit
Activity Score 125

Well a red flag means its dangerous to enter the water.

But i still don't get it, the flag is not all the way up, does it suppose to mean anything? I see the supposedly dead guy in the background but thats a bit too straight forward, isn't it?
showing a beach, flag and a body isn't an idea so I guess I'm missing something.

TRICKY's picture
TRICKY
Activity Score 3954

who put the red flag in the first place????

The man who stops advertising to save money is like the man who stops the clock to save time

pixelbomb1's picture
pixelbomb1
Activity Score 2555

the astronauts

Sincerely,
Arnold Santillan
714-206-2459

TRICKY's picture
TRICKY
Activity Score 3954

russians or americans..???its a red flaggggggg

The man who stops advertising to save money is like the man who stops the clock to save time

pixelbomb1's picture
pixelbomb1
Activity Score 2555

chinese

Sincerely,
Arnold Santillan
714-206-2459

pixelbomb1's picture
pixelbomb1
Activity Score 2555

I can see pam anderson running towards it with her bouncing..

Sincerely,
Arnold Santillan
714-206-2459

sascha's picture
sascha
Activity Score 113

Hey Guys..
come on...Its actually pretty simple, red flag means don´t go out in the water at the moment (like red trafficlight) The flags are also used in green and orange. For more or less freindly water..
The flag on half means that someone has died, not used on the beach but mostly at funerals.
Question about who puts it there, the people who puts flags up on the beaches - lifeguards, costguards.

/Sascha

pixelbomb1's picture
pixelbomb1
Activity Score 2555

Sascha sorry "I know about red flag means hazardous to enter" black ball on a yellow flag means no surfing "green flag means water is safe"

Sincerely,
Arnold Santillan
714-206-2459

sascha's picture
sascha
Activity Score 113

yes well, I guess it´s only a scandinavian thing then... But nevertheless I´ve explained it now..
Hope to put an end to the confusion.

:-) sascha

pixelbomb1's picture
pixelbomb1
Activity Score 2555

we'll if you said lifeguards missing then half mast is for dead member of the government? kind of contradicting.
Do you need lifeguards?
Lifeguards Missing?

hard to convey the message through half mast red flag. more like the lifeguards are in mourning.

Sincerely,
Arnold Santillan
714-206-2459

sascha's picture
sascha
Activity Score 113

no "lifeguards missing" it´s just the title of my post, sorry.
The copy on the ad says "we are in need of lifeguads". Meaning we need more lifeguards
because people are dying on the beaches. Not to be dramatic it was acually meant to be
harsh and funny... But I guess the joke is also dead by now.

Sascha

adabortion's picture
adabortion
Activity Score 615

This ad cannot swim at all.

adabortion's picture
adabortion
Activity Score 615

This ad cannot swim at all.

sorayaaulia's picture
sorayaaulia
Activity Score 79

i read the ad as; the reminding of dying lifeguards.

popdistortion's picture
popdistortion
Activity Score 1592

I think everyone is reading too much into this. It's quite simple and to the point. Got it right away (even without knowing that a red flag means 'dangerous water')
Sascha, nice work. You have solid ideas and executions. Of course here and there are things to be made better but in general all your stuff you've posted is quite good. Just keep pushing and you'll have no problems finding a job in Denmark.

sascha's picture
sascha
Activity Score 113

Thanks a lot popdistortion, what a great comment to end my day with:-)
I´m finishing ad/visual art school this summer - so the nearest future will tell..
Looking forward to see work from you.

Sleep well (european time), and keep up the the good energy.
Cheers
Sascha

Surly creative director's picture
Surly creative ...
Activity Score 140

Okay, lets say this ad is good. I'll give you a mulligan. The type face is horrific. And why did you place the line there? It's bad location.

Surly creative director's picture
Surly creative ...
Activity Score 140

p.s. I see that you are an art director. Well how about art directing? It looks like you put absolutely no love into this at all.

Conceptual-eye's picture
Conceptual-eye
Activity Score 99

Hey sascha I'm a student copywriter, correct if I'm wrong but, isn't the flag supposed to drop a shadow since the stick has one?

Good luck!

sascha's picture
sascha
Activity Score 113

hehe... yeah I suppose so.

/s

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