Libra pads

I think I've over done the art direction, but I like it.

Client: Libra
Product: Libra pads with clear wings
Campaign: Angels
Category: Newspaper-Full page
Art Director: Michael Mackinven
Copywriter: Michael Mackinven

Libra pads
Libra pads
Libra pads

3 comments

mmackinven's picture
mmackinven
1608 pencils

This was submitted for my final portfolio and 150+ words of copy was the requirement.

Home is where the Art is.

wkanaan's picture
wkanaan
483 pencils

1. these are crafty..nice. ATLEAST they dont look cheesy.

2. In the first one (Clara), there's something you should fix. First you mentioned Clara, without her last name. Then you mentioned Barton somewhere, assuming people would know its her last name. Then finally,you mentioned her full name. the order is wrong.

3. I don't quite get what are u trying to say here? Pads that made women achieve so much more?

mmackinven's picture
mmackinven
1608 pencils

Thank you, her last name is right under the headline, but I shal fix it and make it easier.
Received a final mark of 69% for this campaign.

Home is where the Art is.

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