Leatherman. The pocket survival tool.

Advertising Agency: Leagas Delaney Hamburg
Art Director: Petra Zarre
Copywriter: Tobias Burger

Leatherman. The pocket survival tool.
Leatherman. The pocket survival tool.
Leatherman. The pocket survival tool.

11 comments

jeha's picture
jeha
104 pencils

nice visual... but what´s the idea?

everartz's picture
everartz
7611 pencils

this is an important question, what's the idea? since the visuals are really nice... i just suggest you to make them land on something.. like create a shadow under them, they look flooting and unstable.
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Everartz

| Everartz |

beatcruiser's picture
beatcruiser
16 pencils

well, the idea ist that - equipped with a leatherman (the pocket suvival tool) - one can survive any challenge.

too complicated? hmmm ... maybe i should definitely think about a headline...

beatcruiser's picture
beatcruiser
16 pencils

well, the idea ist that - equipped with a leatherman (the pocket suvival tool) - one can survive any challenge.

too complicated? hmmm ... maybe i should think about a headline...

CC3's picture
CC3
734 pencils

This execution is in search of an idea. Start with the idea.

Good is the enemy of great.

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Good is the enemy of great.

thirty6chambers's picture
thirty6chambers
1464 pencils

Did you photoshop all of that yourself? It's really nice and it looks like it must have taken forever. I'd hate to see you scrap that much work but I just don't think there's much of a concept here.

Davosk's picture
Davosk
4833 pencils

I'm getting, Tackling monster jobs with a pocket tool kit. Is leatherman like a swiss army utility knife? If so I think your message is a bit off track but your visuals are bloody amazing. To me it's making some sense. Don't give up on this.

Citizen13's picture
Citizen13
478 pencils

May I ask you something?

How many days did this take you? And was it executed in photoshop?

"Assume nothing, question everything."

Guest's picture
Guest

think it's great. good ideas don't come at the first glance. get busy with it and it's stay in your mind. I think the idea isn't that one second hit but it's something to stop and think about. so there's a point!

rebelscum's picture
rebelscum
2114 pencils

:rolleyes:

These are obviouly NOT photoshopped images. Seems to me you saw these sculptures at a show, a museum, a bar, wherever, and thought the pix might be useful down the road. This is a case of the imagery coming first and the idea second, although I generally agree with the group that there's not much of an idea here.

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cebado's picture
cebado
258 pencils

Art direction: Exellent
Idea: 0, i don´t understand the Idea.

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