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I'm a photographer and I was a little surprised to have this ad rejected..... second opinion anyone?
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Yeah, It's basicaly show and tell. You just say "dry skin?" and you show a man with dry skin. It's not convincing me in any way to use the product.
Show the solution, not something before.
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http://alvinpck.deviantart.com/gallery/
no problem with the photography, but big problem as an ad
it's not a revolutionary ad but I'd keep it as a tear sheet in a photographers book. make the image a series, milk it -forgive me for the pun.
Hey hugh,
I think i saw this one last time you were in here with your book.
It's a great shot im sure it wasn't rejected on the basis of photography.
-SCRATCH 'N' SNIFF
Thanks for the compliment Thomas,
I thought it was a good ad though, something a bit different to the usual skin product ads
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