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Keep Walking

sorry, while editing, this post got deleted. but i have added 2 more ads. 1st one plays a prank on
the famous rain, sun n water ads of JW.

Keep Walking
Keep Walking
Keep Walking
Copy_Can's picture
Copy_Can

Keep working.

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AdDavid's picture
AdDavid
406 Activity Scores

smart comment, copy_Can, but advertising is not bout being smart. keep trying giving better comments.

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Copy_Can's picture
Copy_Can

Heads up: If you want to get a job in advertising your portfolio should be full of SMART ideas that sell products; just having a book with "ads" won't cut it.

So yes, it is about being smart.
And succinct.

And if you want me to "keep trying giving better comments", I recommend you team up with a copywriter if you're an art director and a copywriter if you're a copywriter.

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Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 Activity Scores

That's pretty funny.

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rikitiki's picture
rikitiki
630 Activity Scores

in this case, AdDavid, copy_can's smart(ass) comments were succint and right on.

I'd say the concept is close but push the executions a little more. I know you were probably thinking "minimal" but walking into water or in the path of a car is a little too easy.

These work but make them work harder. Or simpler.

On the water one: taking out the "waves" would already make the ad better.

Still though, these aren't very exciting.

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AdDavid's picture
AdDavid
406 Activity Scores

that's better. will try.

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ivan's picture
ivan

I think your campaign is smart. I'm not sure if it can run though. Johnny Walker will sue you for it for sure for using their iconography.

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Modal Writer's picture
Modal Writer
333 Activity Scores

Ok, pull back for a second AdD, the co-opting of inconic liquor brands to create a PSA against drinking works, it's been done, though I think you're onto something with this execution. However, to be a campaign you have to find other brands to fuck with, three of johnnie walker gets boring, I'm not sure if you were planning on it anyways, but do this same kind of wolf in sheep's clothing with a bunch of other brands, see what you come up with, i'd be interested to see.

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adabortion's picture
adabortion
615 Activity Scores

Now that's a sensible comment. I agree. Like for example for thoughts:
"Absolute Sleepless", "Insomniac Daniel" or something.

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AdDavid's picture
AdDavid
406 Activity Scores

may be i'll try that.

btw, by a smart comment i meant comments like 'good', 'bad, 'sucks'
'cool', 'work harder', 'keep workin' etc., etc. here we shud share our views, n altest give some indication about
why or why not a post is good or bad. comments that give direction. this isn't a clasroom where
the teacher says right or wrong. this is what i meant by copy-can's comment being smart,
n there he goes pop like a popcorn. i'm sorry if i infuriated u copy-can, i never questioned about ur judging skills n ur views about advertising, i respect them as much as mine. n i certainly may have lots to learn from u, but only if u let me. the first comment was not
helping me in any way, it was too selfish. no hard feelings here pls.

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Copy_Can's picture
Copy_Can

I'm absolutely not infuriated, AdDavid, and my first comment selfish? Are you sure you know what that word means?

Oh hell, I'm in a positive mood, so I'll post the definition of 'selfish':

"Lacking consideration for others; concerned chiefly with one's own personal profit or pleasure."

I don't understand how my advice for you to work harder will help me gain personal profit or pleasure.
I'm going to give my feedback, and frankly, if you're going to have a fit I don't care.

Hate to be blunt, but I don't care whether you succeed or not.

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Mo's picture
Mo
648 Activity Scores

I agree with the previous comments. Shouldn't be all Jwalker. I like the water execution..but yes No need of those waves. He can fall down anywehere..water...rocks whatever.

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the_ashlands's picture
the_ashlands
1394 Activity Scores

oooooh...rocks. theres something in that......flush it out

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AdDavid's picture
AdDavid
406 Activity Scores

ashlands, i didn't get it. r u suggesting using rocks?

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the_ashlands's picture
the_ashlands
1394 Activity Scores

yes.

if people dont agree with the water...then, perhaps johnnie falls into rocks...like when you order a drink 'on the rocks'

there is something in that...but im not going to completely spell it ou...

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White Space's picture
White Space
86 Activity Scores

here's some other Jwalker don't drinking_driving ads

http://coloribus.com/admirror/?action=detailedView&item=100&language=en

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the_ashlands's picture
the_ashlands
1394 Activity Scores

those are great!

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AdDavid's picture
AdDavid
406 Activity Scores

i've seen both before, n in the first shot, i liked the first one. anyway, the ads here has a
totally different take on drinking, not the usual "don't drink n drive' proposition.

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AdDavid's picture
AdDavid
406 Activity Scores

sorry, correction, read above comment as 'ads here have a'. few guys seem to be very particular about
grammar around here, even if it's a typing mistake.:)

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Copy_Can's picture
Copy_Can

Damn right, see, you're learning already.

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ChuckNorris's picture
ChuckNorris
834 Activity Scores

stupid cunt

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the_ashlands's picture
the_ashlands
1394 Activity Scores

whoa!

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AdDavid's picture
AdDavid
406 Activity Scores

chuck n ashlands, sorry, i didn't get it, who n for what were these comments targeted at?

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the_ashlands's picture
the_ashlands
1394 Activity Scores

i dont get it either...thats why i said whoa!!!!

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Copy_Can's picture
Copy_Can

He's calling me a cunt, AdDavid, he's calling me a cunt.

Geeze.

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Nasir's picture
Nasir
123 Activity Scores

nice
very very nice ad

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hi I am nasir working in India.
email
Shaikhnasser@gmail.com

Kamikaze's picture
Kamikaze
716 Activity Scores

Cheers!

Its kinda neat, but like mention already, we wud like to see other brands gettin F****D as well... You see, why target, good ol Jwalker...
Nice work though, i Like the pull on headlights, kinda neat stuff...
Keep up the good work man!

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- The trick to forgetting the big picture is to look at everything close-up.

AdDavid's picture
AdDavid
406 Activity Scores

thanks kamikaze. the reasom JW works better bcoz it's advertising has scope for this concept, but, sure i will try other brands.

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swat's picture
swat
355 Activity Scores

hey i like the concept. its good.maybe you have to work on the font a bit. You'll isn't getting highlighted.

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AdDavid's picture
AdDavid
406 Activity Scores

thanks swat. i thought it shuldn't, cause it has to piggy back on 'keep walking'. i am working on them based on the feedback.

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