I think I agree with thirty6chambers. It is a good line though.
I also think the art direction (the photographs) is the one that kill my appetite most.
Maybe you should try something with the photos.
second line is good. but I still think you need better photography!
Submitted by pretty good on Fri, 2008-03-14 05:02.
Wow, that second line is excellent. If I were you, I'd concentrate on positioning the restaurant as a place for meat eaters. Don't bother about when harry met sally. Too easy. But that salad line: inspired. Good work.
~I agree with the comments about the first line - how about being a little less crude. Like: 'The place where Harry met Sally. And Sally met Heaven.'~
- Apparently "A little less crude" means a little more lame. It's a love-it-or-hate-it line. Personally, I love it :)
I agree re. the 3rd line. It's actually been changed back to "Animals were harmed real bad in the making of this product."
Strategy is to target über-carnivores, largely males, with the promise of a giant fuckin' plate of meat, served with a shitload of NYC attitude (which is a major draw for the place). Katz's is a NY institution, located in the old Jewish quarter, in a part of town where the "Eh fughedaboudit" accent is the primary dialect. They have a 300lb bouncer at the door, just to make sure you don't dine and dash. They don't fuck around, especially when it comes to the food.
the positioning is perfect! it's got balls. soften it and you will kill the whole campaign. i also think the images are well done. since you don't want people to get "appetite" but men to fall in a meat frenzy.
outrage peta, mock weightwatchers and hurt the wellness audition with each ad. then you got a cool brand. I'm sure that would work
The lttuce line is great. I like the first one too. nice copy here. and i have to agree with the photography, not appetising to me, although saying that the second one pulls it off, that looks pretty tasty!
I agree the first one puts me off completely with all the mayo oozing out, and the line makes me imagine things i shouldnt about the food. wouldnt make me wanna get a sandwhich from there. Second is better.
I get a good 50/50 reaction on that :) It could go either way. Since it's a spec piece, I think I'm gonna keep it, but I totally see why people would be put off by it :)
nothing wrong with crude, in-your-fucking face lines for fat-on-your-fucking-hips food. this shit is scrumptuous and massive. it's what ramsay calles 'honest food.' I like that you zoomed in this far on the photography and made the stuff overwhelming and imposing. I'm not 100% in love with the type but that's a minor issue.
you're on to something but don't stop here. keep writing lines. hammer them out by the truckload until you have three massive winners. think about other executions beyond print. where is your viral? make this an integrated campaign.
well, his whole point seems to be that this is the kind of food you really want, that this is stuff that's a lot more satisfying than whatever other option one might choose. there are tons of fast food outlets in a five-block radius. I'd go out and remind people that the stuff they really crave is katz, that a few more steps could be so rewarding. I'm especially attracted to the harry&sally line. you know what the food tastes like, you know this is true. so walk a few more steps.
that's at least where I would initially go. a bunch of sleepless nights and nagging self-doubt later I'd probably end somewhere completely different but that's the process.
hello krautland, before u teach others about writing good lines...
Let me just share with others what your wrote about yourself...
"I'm a mid-weight creative. I've worked at agencies in los angeles, new york city, chicago and london, where I'm at an agency you've may have heard of. I've done shit ads and stuff you might have wished you had done.
I think of the ads we do as puppies. we spend lots of time caring for them, hoping everyone else with see them the way we do. sometimes we're standing too close to see our most prized little thing needs to be put out of its misery. don't despair, I'm here to help you with that."
so freaking creative...let's check out the lines...wow....simply marvelous...i'm so ashamed that i cant write crap like this...
kiddo, spell it out if you disagree with me. I'll gladly debate you on the merits of any piece of work but I'm not young enough for this passive-aggressive bullshit.
Christiano, before you lay the smackdown on someone offering his opinion (and that's all it is), why not offer some of your own.
I'm looking to glean here, not watch a cockfight.
I'm also looking for something beyond "it's stupid and you suck", which appears to be your MO. You can also check the race card at the door, if you don't mind.
IN Toronto we have a burger joint called Dangerous Dan's...they serve what they call the "Coronary Burger". It's well named...and frackin' delicious :)
Heh, you might be right about that :) Except I *actually* distress my type, as opposed to use a grunge typeface. So at least there's that.
IMPACT. The wave of the future.
That said, there's a distress feature overlaying the whole piece, so I thought distressed type to be appropriate, to complete the whole rough & dirty feel. But it could be scaled back, or just rely on the distressing in the piece, to accomplish the effect.
perhaps tightly-kerned type is the answer? you know, suggesting fatty stickiness, goooddiness, yumminess... aw crap, you know what I mean. dripping awesomeness.
i want to say something toooooo!
the lettuce line is great
the rest of it is rubbish
i don't like this untasty look, i don't like animals being hurt badly, i don't like the fatso type, i don't like that baseline
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the lettuce line is pretty nice. the first line is a good line but again it kills my appetite. especially when that sandwich has mayonnaise in it....
I like the second line. I agree with thirty6chambers. I loose my appetite with the 1st line. Write 30 more and pick your best 2.
I think I agree with thirty6chambers. It is a good line though.
I also think the art direction (the photographs) is the one that kill my appetite most.
Maybe you should try something with the photos.
second line is good. but I still think you need better photography!
hope this helps
Really re. the photography? Hurm...as soon as I saw 'em I was immediately hungry.
Myabe because I'm a hard-core carnivore.
Talked to a guy today who "grew up on Katz's", and he dug 'em :)
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
Look what i found for you:
http://dinnerinabottle.com
enjoy :D
BAAAAHAHAHAHAHAHAAHA
I want some :)
mmmmmmm...meat water. I like meat butter, which I use to spread on my meat. It's Meatacular.
You can REALLY taste the meat. :\
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
you should start a meat appreciation society then you could all meat up and discuss meet.
apologies that is quite truly an awful remark. but i felt an urge to post it.
www.bahonsadvertising.co.uk
BOOOOOOOOOOOOOOOOOOOOO
(-10) for LAMENESS
(I'm laughing in spite fo the lameness :P)
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
haha -10 is quite generous, it is ridiculously lame if ivan sees it i think he may have to delete it for lowering the whole tone of his website.
www.bahonsadvertising.co.uk
Wow, that second line is excellent. If I were you, I'd concentrate on positioning the restaurant as a place for meat eaters. Don't bother about when harry met sally. Too easy. But that salad line: inspired. Good work.
I agree with the comments about the first line - how about being a little less crude. Like: 'The place where Harry met Sally. And Sally met Heaven.'
Also, what's the strategy for the campaign? Is it promoting Kat'z through its association with the film, or is it plugging 'proper grub'?
The third line is quite clunky and doesn't really work for me.
~I agree with the comments about the first line - how about being a little less crude. Like: 'The place where Harry met Sally. And Sally met Heaven.'~
- Apparently "A little less crude" means a little more lame. It's a love-it-or-hate-it line. Personally, I love it :)
I agree re. the 3rd line. It's actually been changed back to "Animals were harmed real bad in the making of this product."
Strategy is to target über-carnivores, largely males, with the promise of a giant fuckin' plate of meat, served with a shitload of NYC attitude (which is a major draw for the place). Katz's is a NY institution, located in the old Jewish quarter, in a part of town where the "Eh fughedaboudit" accent is the primary dialect. They have a 300lb bouncer at the door, just to make sure you don't dine and dash. They don't fuck around, especially when it comes to the food.
The movie line just happens to be true is all :)
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
the positioning is perfect! it's got balls. soften it and you will kill the whole campaign. i also think the images are well done. since you don't want people to get "appetite" but men to fall in a meat frenzy.
outrage peta, mock weightwatchers and hurt the wellness audition with each ad. then you got a cool brand. I'm sure that would work
second line is the best...but it's a well-known quote. so therefore not really original.
It is??
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
I've heard it before, though I wouldn't call it a "famous quote."
I like the rework, glad you changed the 3rd line.
The lttuce line is great. I like the first one too. nice copy here. and i have to agree with the photography, not appetising to me, although saying that the second one pulls it off, that looks pretty tasty!
www.bahonsadvertising.co.uk
I agree the first one puts me off completely with all the mayo oozing out, and the line makes me imagine things i shouldnt about the food. wouldnt make me wanna get a sandwhich from there. Second is better.
I get a good 50/50 reaction on that :) It could go either way. Since it's a spec piece, I think I'm gonna keep it, but I totally see why people would be put off by it :)
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
Rebelscum. Have you tried selling these ads to the deli? I would give it a go.
Always thinking about it. They might, too. They are, of course, © me right now. It might be worth it tho, just to enter them into the NYF or the OneShow or something.
Of course, they're in NYC...and I'm in T.O...and we don;t have a NY office. The upside is, it'd give me an excuse to go back to NY :)
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
Totally awesome ! :)
...finally updated that st00pit image
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
I like the 2nd and the 3rd line. Great copy. ;)
I just wanna be ahead of "Save Trees".
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
Here's a little help.
nothing wrong with crude, in-your-fucking face lines for fat-on-your-fucking-hips food. this shit is scrumptuous and massive. it's what ramsay calles 'honest food.' I like that you zoomed in this far on the photography and made the stuff overwhelming and imposing. I'm not 100% in love with the type but that's a minor issue.
you're on to something but don't stop here. keep writing lines. hammer them out by the truckload until you have three massive winners. think about other executions beyond print. where is your viral? make this an integrated campaign.
this has potential.
You see this as viral? I s'pose it could evolve beyond what I envisioned for it, that being, a little print campaign for a little NYC icon.
How do you see this as Viral? (Yes, I'm asking for help here.)
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
well, his whole point seems to be that this is the kind of food you really want, that this is stuff that's a lot more satisfying than whatever other option one might choose. there are tons of fast food outlets in a five-block radius. I'd go out and remind people that the stuff they really crave is katz, that a few more steps could be so rewarding. I'm especially attracted to the harry&sally line. you know what the food tastes like, you know this is true. so walk a few more steps.
that's at least where I would initially go. a bunch of sleepless nights and nagging self-doubt later I'd probably end somewhere completely different but that's the process.
hello krautland, before u teach others about writing good lines...
Let me just share with others what your wrote about yourself...
"I'm a mid-weight creative. I've worked at agencies in los angeles, new york city, chicago and london, where I'm at an agency you've may have heard of. I've done shit ads and stuff you might have wished you had done.
I think of the ads we do as puppies. we spend lots of time caring for them, hoping everyone else with see them the way we do. sometimes we're standing too close to see our most prized little thing needs to be put out of its misery. don't despair, I'm here to help you with that."
so freaking creative...let's check out the lines...wow....simply marvelous...i'm so ashamed that i cant write crap like this...
kiddo, spell it out if you disagree with me. I'll gladly debate you on the merits of any piece of work but I'm not young enough for this passive-aggressive bullshit.
Christiano, before you lay the smackdown on someone offering his opinion (and that's all it is), why not offer some of your own.
I'm looking to glean here, not watch a cockfight.
I'm also looking for something beyond "it's stupid and you suck", which appears to be your MO. You can also check the race card at the door, if you don't mind.
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
"If you can find a greasier sandwich, then you're in Mexico."
-Crusty the Clown.
the CLOGGER!!!
IN Toronto we have a burger joint called Dangerous Dan's...they serve what they call the "Coronary Burger". It's well named...and frackin' delicious :)
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
hahahahaha
Love everything but the distressed type.
In five years we're all gonna be embarrassed over all this distressed type we're throwing around.
Heh, you might be right about that :) Except I *actually* distress my type, as opposed to use a grunge typeface. So at least there's that.
IMPACT. The wave of the future.
That said, there's a distress feature overlaying the whole piece, so I thought distressed type to be appropriate, to complete the whole rough & dirty feel. But it could be scaled back, or just rely on the distressing in the piece, to accomplish the effect.
There are arguments for either.
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
perhaps tightly-kerned type is the answer? you know, suggesting fatty stickiness, goooddiness, yumminess... aw crap, you know what I mean. dripping awesomeness.
Agree to everything you both said.
Want to start an agency?
Yes. Yes I do.
PS: A very Nelson-esque "HAW-HAAAW" for "Yumminess".
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
i want to say something toooooo!
the lettuce line is great
the rest of it is rubbish
i don't like this untasty look, i don't like animals being hurt badly, i don't like the fatso type, i don't like that baseline
ha!
(sorry rebelscum, just an opinion)
- Here I should have written something smarter -
JERK!!! [cries]
No need for sorry, I appreciate your opinion. :)
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca