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Don't cut the trees. Cut it out!
A series of posters placed in a famous bookshop in Bucharest as part of a campaign against abusive deforestation.
A for apple
Hmmm. The forest makes trees. Trees make paper. Paper makes books. Book are sold in book stores.
Kinda like putting up ads for preventing global warming in a gas station, no?
Yeah, it's called social responsability. Or CSR. They do that sometimes, just like cigarettes companies support cancer treatment centers. Only that this time is more fun.
PS The campaign goes against abusive cutting. Abusive.
small a for apple
Jaggy, MICA Ahmedabad