X rayed ad - 2nd round feedback pls!

The big idea is: Look inside and find your passion [for interior design].

I'd appreciate your feedback, please. :P

X rayed ad - 2nd round feedback pls!
X rayed ad - 2nd round feedback pls!

19 comments

jcal's picture
jcal
84 pencils

pinkvase.jpg was the old version. I took the general feedback and came up with handvase.jpg. C&C?

Stigset's picture
Stigset
1456 pencils

Nice visual, but i dont get the message (sorry)

jcal's picture
jcal
84 pencils

The passion/drive/talent for interior design is within you, hence the x-ray of the vase.

I'll be the first to admit that the message is not coming across clearly. I'd definitely like some feeedback and suggestions to make it better though. Could you help me out? :)

fersvax's picture
fersvax
1237 pencils

Make it like a real x-ray, the blue ones that doctors give you. And put the x-ray of a more complex object. Design is not very clear.

FER.

jcal's picture
jcal
84 pencils

I'll definitely do this. What do you mean by "a more complex object"? Should I use like a table arrangement, or something?

-J

Thank jcal it's Friday!

fersvax's picture
fersvax
1237 pencils

I mean, like a phillipe starck thing, something with more design than a simple vase.

FER.

ellehcimeo's picture
ellehcimeo
3522 pencils

if it's an x-ray, shouldn't it be black and white and not pink? I think it would communicate better that way. Just MHO though.

jcal's picture
jcal
84 pencils

It was originally that milky white color, but I thought it looked interesting with bright colors. I agree with your point though, it would communicate better as real x-ray colors.

-J

Gotta lotta JCal!

ivan's picture
ivan

Too complicated. Think simple.

Ivan Raszl, admin of AotW

jcal's picture
jcal
84 pencils

At the risk of being too literal, I present the second round of this ad.

addyhoch10's picture
addyhoch10
2592 pencils

http://thecenter2000.com/bottle.jpg

[sorry, i know this is a stupid post]

jcal's picture
jcal
84 pencils

You know, it took me a few seconds to get that that wasn't an ad. :P

addyhoch10's picture
addyhoch10
2592 pencils

it's just one of these countless 'funny pics' circulating on the net. btw, looks photoshopped (and i hope it is).

it just came to my mind when i saw the x-ray-and-objects pics, wasn't meant to be offending or something.

jcal's picture
jcal
84 pencils

No offense taken - everyone could always use a laugh. I leaned in closer and was like, "Is that really a...?"

What do you think of my ad? Any way I can make it better?

addyhoch10's picture
addyhoch10
2592 pencils

i second what ivan said, it's too complicated.
first of all, what exactly are you advertising - a interior design exhibition, a particular interior designer, interior design in general? who's the target? who's the client (or who could be the client)?

jcal's picture
jcal
84 pencils

It's for the interior design program at an art school, directed towards people who have a hardcore inner passion for ID and who are considering enrolling. The client is Parsons the New School for Design - it could, however, be for any art school with an ID degree, since the appeal is more to prospective students than the school. The message is that interior design is in you and is a part of you, person who lives and breathes decor. (In the ad industry I think it's referred to as being "hungry for it.")

Should I change it to an ID exhibition or an interior designer? If the ads become clearer with a different client, I'm willing to change it. I know this isn't how it is in the real world, but for the purposes of my book, what do you think? Thanks in advance for your comments. :)

addyhoch10's picture
addyhoch10
2592 pencils

ok i see what you're trying to say but i probably wouldn't get the ads if i just saw them without explanation.
why would you change the client in order to save the idea? the idea has to serve the client, not the other way round. no matter whether this is for real or for your book.
actually that's the reason why the ad is so vague. right now you're not really linking it to parsons (apart from the small logo). focus on the client, not on passion for interior design in general. what could be parsons' USP? why should people enroll? why parsons and not any other ID uni?

daprankster's picture
daprankster
422 pencils

smaller jpg's please!

fersvax's picture
fersvax
1237 pencils

Jcal, this ones are much much better. But the bones seem kinda forced. Why don't you make a composition of vases that form a hand, like the lamp that looks like a brain. For the logo and the texts (and as a form of layout) what do you think about this http://www.ansc.purdue.edu/courses/ansc221v/brokenleg-xray-IMG_1102.JPG

Hope this helps. Good luck.

FER.

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