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In Touch Weekly

for those of you who don't know, In Touch is a celeb gossip rag. Props to Alan O'Kwon for the cheesetastic art direction.

In Touch Weekly
In Touch Weekly
In Touch Weekly
Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

These are quite funny, the concept is intersting but I say push for some really great contexts. I think half the humour is in the fact that the person couldn't possibly talk at the moment portrayed. Try more extreme looking shots. I also think 2 WWF wrestlers could be even funnier. just some thoughts. nick.

rainman's picture
rainman
Activity Score 267

I think these are excellent. Great concept!

I agree with tasker on the extreme looking shots but I don't agree that the person couldn't possibly be talking at these moments. But that doesn't hurt the concept one way or the other.

pixelbomb1's picture
pixelbomb1
Activity Score 2555

this ads been done so many times. should be be somebody taking a dump and saying in the blurb.....mmmmmmmmm

Sincerely,
Arnold Santillan
714-206-2459

Modal Writer's picture
Modal Writer
Activity Score 333

which ads are these ripping off? I'd like to see the originals before scrapping this idea.

fantastic website btw, gorgeous illustration.

Cron187's picture
Cron187
Activity Score 553

What is the benefit that you are portraying? More people read it then you think so I should read it?

If that's the case then this is an uninteresting benefit.

Modal Writer's picture
Modal Writer
Activity Score 333

the concept is that everyone needs a little gossip, the benefit being unabashed gossip every week.

Cron187's picture
Cron187
Activity Score 553

Ok. If the concept is everyone needs a little gossip then you need to show me why everyone needs a little gossip. Right now all the ad is saying to me is here are some people you wouldn't expect talking about celebrity gossip. It's like your making fun of people for using your product. And that is no way to make an ad.

There could be a cool idea in "everyone needs a little gossip" but you have to show me the why, otherwise I'm not interested.

(Maybe you show tense situations where the mood is lightened because they are talking about celebrity gossip.) - I'm sure you can come up with better examples than this.

pixelbomb1's picture
pixelbomb1
Activity Score 2555

hey Modal would you write me a poem? would you marry me? oh wait. I am married for 14 years. i love you anyways. gosh I am drunk. HAPPY NEW YEAR TO ALL WHO READS THIS.

Sincerely,
Arnold Santillan
714-206-2459

thinkFRESHdesign's picture
thinkFRESHdesign
Activity Score 242

These would be funnier as a TV commercial campaign.

original doodles + creative sweat = thinkingfresh.ca

werd etahi's picture
werd etahi
Activity Score 14

This seems weak. I too believe I've seen it, perhaps while sitting in the toilet. Keep going. Maybe the product itself just sn't that interesting. But this seems like a first idea. Everybody gossips...but why? Maybe their lives are boring.

ivan's picture
ivan

I don't understand these ads. Perhaps I'm not the target.

rainman's picture
rainman
Activity Score 267

I think the concept is dead on. As much as some people hate to admit, they all like to hear a little gossip. The ad is putting the gossip among people you would least expect (which I think makes it funny). No matter what you are doing and how important it is, you gotta have a guilty pleasure to stay sane.

Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

The pay off is not clear enough. I think it would work better with something like "Are you IN TOUCH with it" or "In Touch with your gossiping side".

kebabXpress's picture
kebabXpress
Activity Score 13
the_ashlands's picture
the_ashlands
Activity Score 1394

the concept is so-so...but the photography and typography need some SERIOUS attention if these are going to get any further than an online forum!

werd etahi's picture
werd etahi
Activity Score 14

I wouldn't say that the concept is dead on. It is expected. So if by dead on you mean expected then we are in agreement.
Everybody gossips. That's true. But we already know that don't we mate?

rainman's picture
rainman
Activity Score 267

The point is that nobody likes to admit it (hence the tagline), especially guys like this. The whole concept of the ad is that it is not expected, which makes it funny.
I think the concept is great and better than most for this type of product.

rikitiki's picture
rikitiki
Activity Score 630

the ads are funny.

Sometimes, that's all it takes for a memorable ad.

But funny is NOT all it takes to get a memorable job.

drunkard's picture
drunkard
Activity Score 113

SIMPLY GREAT!.... POST It for the front page. (Though I feel art can be improved)....but idea
is great!

popdistortion's picture
popdistortion
Activity Score 1592

Besides your username the ad speaks volumes about you being a copywriter. The AD definitely is aweful but the idea is solid and the writing is good. Get a decent AD and let him sort it out. The photos are good though, it's just the rest.

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