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Hurricane Pet Rescue
Submitted by Ad_Lizard on Mon, 2007-09-24 19:11.
The (currently fictional) organization helps all kinds of animals evacuate from shelters and such when a storm hits. If they don't have enough volunteers a person or persons will usually stay and ride out the storm. This is student work. Thank you for your critique.
The body is secondary- just needs to be rough. But here it is:
When a hurricane hits, hundreds of animals are left behind. In shelters, kennels and clinics– they wait for the storm to pass. Their own lives as wells as those caring for them are at risk. But, it doesn’t have to be that way. You can volunteer
to pick up these animals when a mandatory evacuation is announced. Just take them with you to safety and bring them back to us when the coast is clear.
Who doesn’t like to take a ride with a friend?
Give us a call at 912-922-9797
or visit www.crheroes.org
to become a Hurricane Hero today.
| Attachment | Size |
|---|---|
| HS_Postcard.jpg | 39.73 KB |
| HS_Postcard2.jpg | 36.65 KB |
| HS_Billboard.jpg | 32.46 KB |
| HS_Mag AdR1.jpg | 78.58 KB |
Comments
Oh and FYI- first is the postcard- F/B, then the billboard, and finally the print ad.
It's good work. Emotional.
I think you can do much more with that line..... Use humour.... make it easy to say YES.
If you mean the Be a Hero. I was torn. I didn't want a bent visual and a bent headline. But do you think I can do more with it without crossing the line?
Come on, people....do you really mean that? It's junior exec style. Done before, even with a twist.
Well, as I mentioned it is student work, but do you have examples of something similar or suggestions to differentiate?
Any more comments appreciated. I can take it. How will I improve if I don't know what I did wrong?
There is an idea in these I think, but the executions seem trite. I like that they are not all "gloom and doom" but I think the art direction is trying to spoon feed the idea, simplify. The lines need some honing, right now they feel a bit hack. Also, if the visual ends up being compelling enough you won't need to try and spell the idea out in that copy block. Show more, say less.
Good luck
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