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it's empty dude...
Think relevance, I can't call it a good ad by showing a picture of a plane and saying our products are flying off the shelf to sell lawn fertilizer.
Ads need three things:
- Good Art Direction
- An idea (preferably good)
I think it's good if you meant to show "trust"
Trust? I don't see trust here...I see Catholics, that's what I see. I'm Catholic but I don't trust everybody who shares my faith. Now, how does this work for other religion
Design, to the point that it matters.
faith is the base of all religions. and guess what forms faith? trust.
Now is that how you want an ad to work? Too many layers of innuendos to drive to a point makes an ad stink. Be clear and be simple...if your target audience had 6 months to digest this, fine. But guess what? They only have 7 seconds.
i got it in less than 5 seconds. what should I do with the rest 2 ?
If the copy said, "At some places, FAITH comes naturally" that I'd get in 5 seconds or less. But it said TRUST. Now, you see, FAITH and that visual connects, but for FAITH to connect with TRUST, now that's one of the innuendos that the maker of this ad should avoid. And with the use of religious icons, the imagery doesn't really lead to trust. It leans more on RELIGION. You see, these are the layers a professional should avoid.
But whatever, if you say you got it in 5 seconds, so be it, that's so subjective to be reliable anyway. It's just my opinion.
To make it more simple for you: I DON'T GET IT. Can we agree on that? Maybe you can digest that with the 2 seconds you're left with.
Take brandon's comment for size. Just go for the third one even: the visual and copy lacks RELEVANCE, if not wholistically, with each other.