Advertisement

housing Finance

housing Finance
stsanto's picture
stsanto
672 Activity Scores

it's empty dude...

To Like please login or register
ivan's picture
ivan

fixed it

To Like please login or register
bknowlden's picture
bknowlden
3647 Activity Scores

Think relevance, I can't call it a good ad by showing a picture of a plane and saying our products are flying off the shelf to sell lawn fertilizer.

Ads need three things:
- Good Art Direction
- An idea (preferably good)
- Relevenace

--
brandon

To Like please login or register
stsanto's picture
stsanto
672 Activity Scores

I think it's good if you meant to show "trust"

To Like please login or register
Bob Cruz's picture
Bob Cruz
42 Activity Scores

Trust? I don't see trust here...I see Catholics, that's what I see. I'm Catholic but I don't trust everybody who shares my faith. Now, how does this work for other religion

To Like please login or register

_____________________________________________________

(_____(((____________________(~~~~~~

Design, to the point that it matters.

stsanto's picture
stsanto
672 Activity Scores

faith is the base of all religions. and guess what forms faith? trust.

To Like please login or register
Bob Cruz's picture
Bob Cruz
42 Activity Scores

Now is that how you want an ad to work? Too many layers of innuendos to drive to a point makes an ad stink. Be clear and be simple...if your target audience had 6 months to digest this, fine. But guess what? They only have 7 seconds.

To Like please login or register

_____________________________________________________

(_____(((____________________(~~~~~~

Design, to the point that it matters.

stsanto's picture
stsanto
672 Activity Scores

i got it in less than 5 seconds. what should I do with the rest 2 ?

To Like please login or register
Bob Cruz's picture
Bob Cruz
42 Activity Scores

If the copy said, "At some places, FAITH comes naturally" that I'd get in 5 seconds or less. But it said TRUST. Now, you see, FAITH and that visual connects, but for FAITH to connect with TRUST, now that's one of the innuendos that the maker of this ad should avoid. And with the use of religious icons, the imagery doesn't really lead to trust. It leans more on RELIGION. You see, these are the layers a professional should avoid.
But whatever, if you say you got it in 5 seconds, so be it, that's so subjective to be reliable anyway. It's just my opinion.
To make it more simple for you: I DON'T GET IT. Can we agree on that? Maybe you can digest that with the 2 seconds you're left with.

To Like please login or register

_____________________________________________________

(_____(((____________________(~~~~~~

Design, to the point that it matters.

Bob Cruz's picture
Bob Cruz
42 Activity Scores

Take brandon's comment for size. Just go for the third one even: the visual and copy lacks RELEVANCE, if not wholistically, with each other.

To Like please login or register

_____________________________________________________

(_____(((____________________(~~~~~~

Design, to the point that it matters.

Advertisement