housing Finance

housing Finance

10 comments

stsanto's picture
stsanto
672 pencils

it's empty dude...

ivan's picture
ivan

fixed it

Ivan Raszl, admin of AotW

bknowlden's picture
bknowlden
3647 pencils

Think relevance, I can't call it a good ad by showing a picture of a plane and saying our products are flying off the shelf to sell lawn fertilizer.

Ads need three things:
- Good Art Direction
- An idea (preferably good)
- Relevenace

--
brandon

stsanto's picture
stsanto
672 pencils

I think it's good if you meant to show "trust"

Bob Cruz's picture
Bob Cruz
42 pencils

Trust? I don't see trust here...I see Catholics, that's what I see. I'm Catholic but I don't trust everybody who shares my faith. Now, how does this work for other religion

_____________________________________________________

(_____(((____________________(~~~~~~

Design, to the point that it matters.

stsanto's picture
stsanto
672 pencils

faith is the base of all religions. and guess what forms faith? trust.

Bob Cruz's picture
Bob Cruz
42 pencils

Now is that how you want an ad to work? Too many layers of innuendos to drive to a point makes an ad stink. Be clear and be simple...if your target audience had 6 months to digest this, fine. But guess what? They only have 7 seconds.

_____________________________________________________

(_____(((____________________(~~~~~~

Design, to the point that it matters.

stsanto's picture
stsanto
672 pencils

i got it in less than 5 seconds. what should I do with the rest 2 ?

Bob Cruz's picture
Bob Cruz
42 pencils

If the copy said, "At some places, FAITH comes naturally" that I'd get in 5 seconds or less. But it said TRUST. Now, you see, FAITH and that visual connects, but for FAITH to connect with TRUST, now that's one of the innuendos that the maker of this ad should avoid. And with the use of religious icons, the imagery doesn't really lead to trust. It leans more on RELIGION. You see, these are the layers a professional should avoid.
But whatever, if you say you got it in 5 seconds, so be it, that's so subjective to be reliable anyway. It's just my opinion.
To make it more simple for you: I DON'T GET IT. Can we agree on that? Maybe you can digest that with the 2 seconds you're left with.

_____________________________________________________

(_____(((____________________(~~~~~~

Design, to the point that it matters.

Bob Cruz's picture
Bob Cruz
42 pencils

Take brandon's comment for size. Just go for the third one even: the visual and copy lacks RELEVANCE, if not wholistically, with each other.

_____________________________________________________

(_____(((____________________(~~~~~~

Design, to the point that it matters.

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