Greenpeace

If the industrialised nations of the world don’t take immediate steps to reduce the excessive consumption of fossil fuels, this may be a holiday destination of the future. Join us now in the fight against Global Warming.

Greenpeace
Greenpeace
Greenpeace

10 comments

everartz's picture
everartz
7611 pencils

good idea davosk, i like it although i feel it is little bit vague
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Everartz

| Everartz |

Olafski001's picture
Olafski001
1194 pencils

ALL CAMPAIGS THAT SHOW EXISTING PLACES UNDER WATER OR AS ISLANDS OR AS TROPICAL PARADISES ARE A RIP OFF FROM THE DIESEL-CAMPAIGN

this would be very good if we hadn't seen all the variations on it allready
you can do better dude

Righteousone's picture
Righteousone
779 pencils

I understand olafski. I think the whole concept of 'change a geographic aspect' is played out to the bone.

apart from that, nice art direction

juliangray's picture
juliangray
987 pencils

I think that the art direction is a problem itself, as the places are really nice to look at, and i would like to rest in such a atractive place (if it didnt meant the end of the world, obviously).

Between this, and the whole "under the sea" ads fashion, the impact is vague. I understand the idea, but i think that for those reasons (or maybe more) the idea while atracting doesnt leaves a echo in the viewer. It just slides away.

Davosk's picture
Davosk
4833 pencils

I appreciate your comment and understand where you're coming from. In retrospect, I think I need some greater depth in tackling this topic. This is a bit too vague as a previous viewer said.

everartz's picture
everartz
7611 pencils

many have used " This is a bit too vague " can you specify more? :)
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Everartz

| Everartz |

Zed's picture
Zed
178 pencils

I like these. They seem more fresh than other "flooding" ads. I like the copy claiming these are holiday destinations... This is the main idea here and I bet this isn't done before.
Adding the memories you brought me with Ayers Rock image, I'll vote for them :-)

Dalbir Singh's picture
Dalbir Singh
552 pencils

Hey, these ideas been done to death. Also if it is global warming should't the ice on the mountain also melt? I think you should take the idea to level 2 just like what Diesel had done. Just a bad idea...but if you show a catalog of island desinations you could place Mt. Fuji there subtly...

Dalbir
www.AdOfDaMonth.com

brough's picture
brough
19 pencils

preferred the execution of the Everest-come-iceberg ad (although that's even more of a contradiction than a snow-capped mountain):

http://adsoftheworld.com/media/print/save_earth_mt_everest

wkanaan's picture
wkanaan
483 pencils

nice approach davosk! quite fresh

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