Golf R32: Attention




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Advertising Agency: Pristop Ljubljana, Slovenia
Copywriter: Drago Mlakar, Uroš Sadek
Designer: Matija Kocbek



Comments

i always thought that the r32 plays the discretion card! if some body would get attention with his car he will buy a flashy pink or fluo painted car. i d'ont think that the r32 is made to get attention, it's rather a car which plays the power'n discretion in the same time

ivan's picture

I think it works conceptually, but somehow these ads make feel like the R32 isn't for me.

i think these ads suits mtv: pimp my ride

eugenius's picture

or miami ink :-)

I like the creative in this but it seems like you're not aiming this at the right people. Take the idea, take the copy and maybe find some other way of showing it.