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nice idea. but i think you need to work on the art direction a little bit more. the needle should not bend upwards alone but into loops and compressed. the background needs a little more work as well.
I need a feedback here
Nice idea pal... but rework on your art and try doing wat tiny_wordz suggests ... i feel if you show more corrugations it'll look much better... nice idea, congrats... I think the simplicity in this can bring out an entire campaign on these lines...
- The trick to forgetting the big picture is to look at everything close-up.
Sorry but am I the only one that think that this doesn't work at all ? The message I get is that the guy got strong using steroids, and he used them so much that he can't get the needle in annymore, hardly a message you would have for a gym.
But maybe I got the message wrong.
The idea is that the gym gives you a "hard body"... so the needles (doctor) cant get through... You have a point, but I still think that this ad works
In my opinion needles and bodybuilding implies steroids way to much. I would try to find somethind else than a needle, maybe the thing you use to measure the heart beat (not the stetoscope but the instrument you scratch to your arm) all ripped up. Just an Idea...
I appreciate your help... thanxs mate
Anyone else? Comments
no more comments people?