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I think it's self-explanatory. (But I don't know if it's been done before.) I'm thinking this could also be an ambient ad written on post-its or paper (then taped into the floor number). They could be in increasing order so that by the time the paper/flyers have been totally exhausted, the floor number would return back to normal. That means people are decreasing the water level by getting a flyer/post-it (at the back of each paper is some brief info about GW hence every paper taken from it means increase in awareness). It would only be effective on the upper floors though. :\
EDITED: I added a notice regarding the rise of sea level to make the idea clearer.
What do you think?
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Comments please. Thank you. ;)
maybe, maybe..
Nope, don't get it.
Okay, here's the explanation: Global Warming causes sea level to increase. The image then shows that the 30th floor has become the new ground/1st floor (so to speak) because the 29 floors below it are already submerged on the water.
I don't really have idea for a copy yet (hence the uninspiring "Help Stop Global Warming"). Just the concept of the whole GW ad.
A bit complicated but I get it now. There must be a simpler way to illustrate this idea.
Perhaps, a copy with information on the increase of sea level may create the connection. I'm still thinking how to phrase it.
It's better to do it on the first ground. Wider range of audience.
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http://alvinpck.deviantart.com/gallery/
This is really intended as a print ad. The guerilla thing is just an offshoot thought and I don't really think it's feasible. :D