yeah, looks good. Maybe i'm overthinking this, but: what is the message here? the smoke forms the world. if you stop global warming (-> stop the smoke) the world will be gone. is there a reason why you chose to show the continents in the smoke?
Guess the copy might fix that. Like 'It's everywhere.' or something.
I was also confused to see only three of those chimneys active. did you want to show that we're already on the right way to save it?
It delivers a message, but it's not so clear for me.
2 comments
Lovely. The lighting is dramatic, the dark clouds relevant, the visual message direct.
I feel that copy might be shortened to its essence though.
yeah, looks good. Maybe i'm overthinking this, but: what is the message here? the smoke forms the world. if you stop global warming (-> stop the smoke) the world will be gone. is there a reason why you chose to show the continents in the smoke?
Guess the copy might fix that. Like 'It's everywhere.' or something.
I was also confused to see only three of those chimneys active. did you want to show that we're already on the right way to save it?
It delivers a message, but it's not so clear for me.