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Please tell me what you think.
I think it'll be more better with some tag line other than that "ride harder in softer world."
hey thanks for the kudos and yeah i agree about the tag.
Yes, nice idea! I like the line too...
Verry nice, good line nice idea! great that you shoot this idea! Thumbs UP!
i like every thing in this ad! Finally my girl will use her helmet!!
Pretty nice line. Jealous I didn't think of it first!
Great job Rob
This idea has been done before, very well i may add. it had the dangerous objects constructed of completely sponge. its actually been done and ripped off before as well I think.
Actually the road was sponge wasn't it, I'd still hate to crash into a tree with just bubblewrap and miss the towel.
There are a couple campaigns, one execution for one campaign does have a sponge road, a sponge transport truck and a sponge rock landslide. I think its for an insurance company or something not positive, and theres a campaign that uses sponge objects to promote its bicycle helmet. Its probably on AdMirror, but I havent the time to search.
Either way it's a lesser version of an already very successful idea. A Nice attempt nonetheless, it shows good thinking if there indeed was no copying.
i didnt know about that sponge campaign so i will keep an eye out for it. thanks though.
tag line would work too for the blue pill.. :-)