If the idea is that the antelope needs directions to run away from the tiger, I don't like it. Feels like you're borrowing copy from a very tired and dry teet.
Art direction is rather unique, I would try and get rid of the repeating cloud pattern and invert the garmin logo, or change the ps and logo all together.
I think overall you idea could be simplified with less clutter but im sure there are others with a different insight.
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If the idea is that the antelope needs directions to run away from the tiger, I don't like it. Feels like you're borrowing copy from a very tired and dry teet.
Art direction is rather unique, I would try and get rid of the repeating cloud pattern and invert the garmin logo, or change the ps and logo all together.
I think overall you idea could be simplified with less clutter but im sure there are others with a different insight.
Keep it up!
I really like to understand this ad, but I don't.
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