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Gangrena
Submitted by Charlot on Tue, 2008-04-08 18:22.
Advertising Agency: Charlot Enterprise Colombia
Art Director / Copywriter / Illustrator: Hans Betancourt
| Attachment | Size |
|---|---|
| AVISO ALLBRAN.jpg | 239.5 KB |
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Comments
hahahahahahahahahahaha, great
I think there's something better you can show than some dude on the can. This is called spitting on the table.
Ok, a guy on the crapper. Is he happy?-Product benefit. Has he been there for two hours?-Showing the problem. You're not giving a clear message here, if his raised little toe on his left foot is a clue, it's not working. The colourful undies are distracting also. I don't see any copy or illustration Hans Betancourt but the photo aint bad.
This is one of those times when a great thought unfortunately flies foul due to a disconnect with the brand idea.
The only way I can see this working is as an "or" joke, but it certainly doesn't read that way to me. IMHO, I see a guy who's been crapping steadily for a VERY long time due to All Bran, which is not what the product promises (or in fact, what fibre does.)
I think this is excellent next-level thinking and a clever insight that is, unfortunetly, not appropriate for the product.
I want to see round 2 of this :)
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