Anti-discrimination ad: "Curriculum Vitae"
How do you guys feel about this ad? It's been published last month.
Background info: In Belgium, there is a lot of prejudice against minority groups, especially against the 2 bigger ones in our country: the Moroccan and Turkish community. With this campaign, FZOVL, which is an umbrella organisation that unites a lot of anti-rascism/anti-discrimination organisations, wants to make people aware of the fact that a lot of immigrants often really want to take part in society, but somehow, that doesn't always seem to be easy...
By the way, this ad was only published in Dutch, but we translated it for your convenience...
Advertising Agency: Kadratura, Brussels, Belgium
Creative Director: André Rysman
Art Director: Dries Floridor
Copywriter: Bjorn Blockx
Photographer: Michel Debray