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Freelander Campaign!!!!
Submitted by Shaundannyboy on Mon, 2008-02-04 15:27.
For the freelander campaign
| Attachment | Size |
|---|---|
| desertfreelander.jpg | 274.9 KB |
| snow.jpg | 584.73 KB |
| freelander ad.jpg | 357.87 KB |
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not intresting
S&D
hahaha yea....
S&D
although this is a campaign of intelligence the lack of may find it as you put it "not interesting"
Hey man, I love the approach of "answering questions".
However, I don't think ad 1 and 3 could work with the current headlines.
Regarding ad 1: I don't see a question here. I see a proverb.
ad 3: How can Landrover know if a tree makes sound when there's NO ONE AROUND.
That would be impossible, unless it had a built-in stealth mode. Don't you agree?
Ad 2 is just beautiful.
But that's just my amateur opinion anyway.
Let's wait and see what the pros have to say. :)
S&D
yea me and my partner are just second year student to, thanks citizen i dont mind criticism when there's a reason for it. yea maybe your right.
I think it's "not interesting" because... well... it's just that. This is like soft elevator/lobby music. It's there, it's kind of pleasant, but I'm indifferent to it. On a similar note, I think the LR2 is geared more towards younger adults so maybe elevator music isn't something they'd enjoy during their pastime.
This campaign is blah. Just normal, average. No real insight and the execution is boring.
:::J:::
this is why...
the copy is great
but im not sure it ties in to the ad as a selling strategy
just remember that you are doin an ad.. not an interesting poem
there is a potential in the ads presented still oomph is needed...
--
Everartz
"Behind the wheel of every gas-guzzling SUV is a poet, yearning to run free..."
No.
You have a much harder job to do if you want to sell these things, and that's convince people that buying something that gives them such miserable mileage is actually worth it. This campaign might have worked five years ago, but not now, not today. Soft, poetic little statements arent going to cut it in a world of far harsher economics. You're going to have to *really* sell me on their benefits.
Hmmm...
Frankly having seen so many different 4x4 ads and worked on them myself this doesn't do anything for someone who is going to buy this car.
OK you are working on the book so doesn't really matter, which most of the twats here never understand.
Anyway you really need to get into the freelander spirit and find a interesting strategy/thought
they look nice and pretty but are not great ideas. Like the images but they are too straight forward.
I pitched something veeeery similar a couple of months ago. It's still in the pipes though so I don't want to go into it too much. I kinda like it, but is Land Rover right for it? I'd have thought Range Rover or something classier.
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Energizer Bunny arrested, charged with battery.