For a better Planet.

TRANSLATE:

Title - This is how the planet feels when you throw a plastic bag in the nature.
Signature - Choose reusable bags and do your part for a better future.

COMMENT:
This is a campaing for a client (like Wall Mart) against the use of plastic bags. The client will sell organic reusable bags with very low prices. The intention is to change the costumers habit of using plastic bags and push the sells of those new organic bags. What you "admaniacs" think about this job?

TEAM:
Advertising Agency: Bolero (Brasil)
Copywriter - David Kassako
Art Director - Jorge Kubrusly
Creative Director - André Mota

For a better Planet.
For a better Planet.
For a better Planet.

15 comments

sold's picture
sold
3261 pencils

Great campaign!!!
Congrats! Keep going! The planet thank you!
Ivan, this could be on the main page to get rate and comments.
good job!

Davosk's picture
Davosk
4815 pencils

Well done. Nice photos. Yeah, front page, if their real.

Jorge Kubrusly's picture
Jorge Kubrusly
43 pencils

yes, it's real.
published in a brazilian newspaper, called "O Povo" (The People).

feel's picture
feel
168 pencils

i like it.
post on front page will be cool.

krautland's picture
krautland
3218 pencils

contrived.

you are lecturing me with something so far out of the realm of what could possibly happen that I have no connection to the ad. if you want me to understand how something feels, make an analogy using a feeling or experience I already know, something I can recall from memory. that's how it would ring true. for this to work you need to do something to which I can respond "oh yeah, I remember that feeling. that sure did suck." I have never pulled a plastic bag over my head and inhaled, so unless your audience is into some pretty perverted sex games that's where you're losing them.

you got the execution right - sticking to one simple thought is what most on here fail to do - but the strategy was sadly lacking.

sold's picture
sold
3261 pencils

sometimes advertising can make u feel something even when u dont have experience, a real one, about what the ad shows.
u dont need to play drums to feel the message of the Cannes GP's 2008.

Jorge Kubrusly's picture
Jorge Kubrusly
43 pencils

you got it.
thank you sold.

krautland's picture
krautland
3218 pencils

the difference to the gorilla is that everyone has experienced the feeling of drums once, be it because they hit a drum (or a saucepan) at some point or because they have been to a concert and felt their heart skip a beat when the drummer hit his set. the bag-over-the-head thing is too far removed. I have no connection to it, I couldn't possibly imagine with any kind of certainty.

I am sticking with my initial verdict of "contrived" ... you could make a stronger connection to me. I think you do have the insight and capability, just keep at it. this is a case of "it's something I could live with" or "it's something I need to push until it's absolutely awesome."

Jorge Kubrusly's picture
Jorge Kubrusly
43 pencils

Ok Krautland,
But, i think it's not necessary that you have placed a bag on the head and tried to put an end to your life to understand that you will do badly or cause a bad feeling in your body.

Thanks for criticism and sorry for my English, I am not very good.

Pete2's picture
Pete2
712 pencils

Jorge,

Don't rest on your laurels. The concept is ordinary at best.

Malarcba's picture
Malarcba
18 pencils

Muy buena campaña. Clara además de creativa.

Thiago Cruz's picture
Thiago Cruz
7 pencils

Stunning. Very good.

funky_frogii's picture
funky_frogii
2536 pencils

pl explain.

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

hartspueler's picture
hartspueler
296 pencils

i like the visual, gives me a creepy feeling, which is good. the only problem i have is, that it's not true. throwing a plastic bag away doesn't reduce the oxygen in the air (as i see it, that's what your're saying). or am i getting something wrong here?

feel's picture
feel
168 pencils

i got your point.
of course ONE plastic bag cant reduce the oxygen on the air, but many plastic bags can make polution enough to make damages in the enviroment... then some trees die, less oxygen maded...
put that in some processor called metaphor

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