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This is an agency job ? It's really bad. Why are there flames ? the bubles seem fake, and the water has to many weird silhouettes.
If this was a student work, I would say it wasn't to bad but needed some polishing, but for an agency they can do much better
Now I understand.
You're FRENCH.
After being demolished by the English at Twickenham last Sunday I can understand you're in a shitty mood.
And can't read English.
i'm writing this here because i don't want it getting lost in the shuffle. forgive me, i'm tired and i haven't the eyes right now to read everyone's posting to see if it's already been adressed:
chili is spelled with one "l". in the line under the can, you have it spelled with two. you might want to fix that.
other than that, could be my sleepyness, but i laughed when i saw this and got it right away. it isn't glossy and it isn't super slick, but i got it and i thought it was good... except for the spelling.
fish fart. i'm such a child, but i seriously thought this was funny.
hey you're really sofisticated! I really can understand how you people care that much with the details, it's because you don't care with the ideas.
in good advertising details doesn't matter, and you know why? it's because normal people are not photoshop lovers, they are only consumers!
You keep disrespecting consumers like that you won't sell a thing. Give them some credit and put some quality in the ad.
As a wise man said before me (not that I claim to be wise):
The consumer is not a moron, she is your wife.
Welcome back.
I agree it could've been executed perfectly but Hey... this is Jordan where we have clients who don't pay for a thing and we have to band aid things together and lucky if we can shoot anything.
But why are there flames?
How does your arse feel after a nice hot Vindaloo?
My God don't you obviously don't/can't read English Stigset.
Tuna with CHILLI
I assume you are either a client or a dumb suit
The I must ask how dumb YOU really are. I'm still pondering how the hell it's possible to be a flame under water. Thats not possible. If you post your work here, be ready to be critisized, if you cant handle critics dont post.
if it's possible to weld under water it's possible to make flame
Well if were talking of welding under water, than it's plasma welding, and well plasma is not an open flame
when you see under water welding you 'll see it a flame, i just want to say that's possible to show flame under water, and even if it' wasn't possible it can be symbolique
I work for clients who don't want to spend money either but that should only be a challenge. Don't let budget limitations stand in the way of creativity.
Look dude, I'm really tired of your cursing. This is advertising, so respect the people who are giving you feedback. If you cant take open criticism, you better fuck yourself out advertising.
And to add Chilli and Chili are OK Chilli is British and Chili is American.
And other thing, I don't think this ad is anywhere near good. I dont like food being patched with farting, it mademe lose my appetite. Yeah bad photoshop too. and boring copy.
Ok first of all, i'm Norwegian and working as a AD in Paris. Second I speak fluently English, and yes I did get the fart joke (wich i thought was funny when I was 10), but you don't get flames comming out of your ass when farting (especally not under water), and third associating farting with food is not a good thing.
Now if you post stuff here be prepare to get critics, if you can't handle it don't post it on AOTW.
stigest, give me a break.
Youre analyzing a tuna farting for gods sake! listen to yourself.
Fish dont fart for a start. Look at the idea and stop going to deep into it.
I'm talking about the flames man, There was a cool campaign ones with a girl in a swimming pool farting. you only saw some bubbles comming out of her swimming suit. And beeing such a tricky subject they managed to make it look classy. This one doesn't,I'll try to find it for you
LOL! a girl farting made to look classy?
Ok so he used flames, the execution is not perfect, we all agree on that.
I think one or two bubbles would have been enough. But no need to crucify the poor guy.
this is the one (hell of lot more classy than that the tuna one)
http://adsoftheworld.com/media/print/sargam_bubbles
it might be "classier" but thats a fake too.
ps. theres nothing classy about a bird farting
What's fake? And when I'm talking about classy I mean the art direction.
Errrr....since when do all ads have to be possible???
It's fantasy Dummy.
Derrrr.
I don't mind critics but when they're just plain dumb then they need some response
Please stop using insults, it isn't helping your case
How is this:
This is an agency job ? It's really bad. Why are there flames ? the bubles seem fake, and the water has to many weird silhouettes.
If this was a student work, I would say it wasn't to bad but needed some polishing, but for an agency they can do much better
Plain dumb critique?
If you're THAT agressive and defensive, post some work you actually believe in and have some relevant arguments to back up your decissions. For now you're just an obknoxious twat, excuse me there.
Kris.
Sorry but it annoyes me when agency don't go the full lenght, I've seen stuff posted here (student work), with no budget and with a more professionnal feel to it.
Just the love for the game. That's it
I think you got me wrong here, I was backing you. I hated the way he took some sensible and honest critique, that was your opinion. He didn't like it, so it was plain dumb. I was having a bit of a go at him, the poster, not you. Sorry for that.
Oh ok, sorry I got it wrong.
cheers ;)
very easy to "critic" agressively , but makin' constructives critics is harder, i'm curious to see the suite...
He he salut daprankster on s'en remet un ? On essaye d'atteindre les 150 cette fois si ? dommage que c'est pas a ton nom ;-)
Oh ...je t'ai laissé mon tour cette fois çi, qui sait peut être tu atteindre un beau petit scores toi aussi, qui sait on dis bien que tout est possible.
stop messing with stigset. he made his opinion clear from the start, he said what he thought to be wrong in the ad, what more do you want. we're not all dumb teenagers and we don't all appreciate fart jokes. if you like the ad, fine, say so but don't bash on the people who don't like it. some are part of the target, some aren't. surely an ad like this would be very much liked by hard workers on construction sites, by low-to-medium income targets, low to medium education. I can see it working for those people. But think about the strategy for a second. Who buys canned tuna? Is it workers on construction sites? Could be, but I doubt they'd risk getting dirt from their hands into the can. Those guys eat plastic wrapped sandwiches, food that's easily accesible and easily consumed, not something as messy as a can of tuna. In my opinion, people who buy tuna cans can be placed in 3 categories: restaurants for certain recipes (they will not like the joke), cat-lovers for their cats (they will not like the joke) and house-wifes (they will not like the joke). That's why I think this ad fails. But hey, how about some more info from the guy that posted this. Tell me, my friend, WHO IS YOUR TARGET? What did the client say? Who did they want to sell this to? Thanks.
No one is bashing stigset except for the poster of this thing, and surprise surprise, daprankster. I think he found another outcast. Congrats on finding a mate prankster.
i would it a surprise! pfff
dude, i wouldn't buy food that promises to make me fart like there's no tommorow, wtf. plus it looks bad. plus there are too many smell suggestions: the fish, the fart, the tuna can, the water. It's a stinky ad, sorry.
and fart jokes? come on, who's the target, dumbed down teenagers? those are the guys that would buy tuna cans?
I wish this was my brief, I just had a nice idea for this but that's my problem. Keep thinking sutho.
i have to agree with eugene,
this idea sucks.
and the execution....money is not always an excuse
sutho, youve got a good sense of humour, even if the client never goes for it which they wont i still think its damn funny.
hahahahahahahahaha miam miam delicious tuna in cold countries, i like the idea, there's something here, maybe this ad is for people who like rustic food not a herbal dish
sutho, here there's some people with ..... taboo like farting!
keep walikin' guy
If someone would heed my words for a minute. Thank you in advance.
Ok, everybody has spoken, nasty things have been said and good things have been said in defence.
But what we all have forgot is that this is a PROFESSIONAL website for and by people in the creative market. We deliver and accept (or dont) critiques. I have tried to calm down people before and they wouldn't listen, but I hope they do now.
I hope this site does not turn towards one of those sites were they show funny movies etc. because there is nothing but mindless rambling there.
Please do not let this thread be stooped as low as the thread of daprankster and his KKK ad.
There is no need for this. Please keep things professional around here.
Thank you
sorry, but people are here to post, critic,listen and evolve, listen critics comin' all over the world is very enriching! but there's difference between contructive critics and cheap critics, in this forum there's ppl who always give very contructives critics and that's difficult, to insult ppl and throw cheap critics is very easy! and i d'ont think that's the objective of this forum , i like to continue, i'd like to continue to believe that it will be the case still a long time
Let me enlight you:
If at anyone in particular, it was aimed at you.
no, not directly at daprankster. But at the rediculous amount of crowd his thread got. A long thread can be good. But not if it's filled with insults
I'd say it's all a pretty logical argument between the forum and about two users who are out to do just what you hate so much. I'm sorry if I'm not the most politically correct guy in the world, this thread can't be saved anyway.
Ahh ... i though.. oh no sorry
stigest, give me a break.
Youre analyzing a tuna farting for gods sake! listen to yourself.
Fish dont fart for a start. Look at the idea and stop going to deep into it.
This is one of the few posts that makes any sense here.
Well done Justpassingby.
Couldn't agree more. Like I said maybe Stigest should move over to the client side and over analize everything like they do.
You need to know that Maxim's is an extremely well known brand here and is known for doing work with a quirky sense of humour. The more off beat (like fish farting under water from over eating chilli) the better.
Maybe people and fish don't fart in places like Norway, Holland and Romania.
Man, you're amazing.
Just look at the different criticisms you got for this ad. Insulting people who give you an honest opinion is not professionnal for you or your agency.
As to the "client" thing it happens to be them who buy your ad, so it's a good thing to try to get in their head a bit.
Now, I just gave my opinion and, I don't see why I should continue discussing with someone who can't handle it.
Again, your attitude is not a good thing for your agency (that I see you have now removed from the credits and only that speaks for itself)
You're not worth another comment since you've made this forum sink to a new depth, but I can't resist. You praise justpassingby for his comment, since it makes so much sense. Boy was I curious what kind of sensible critiques he gave you. Just check that out. You are so laughable because of your immaturity that it's really not worth getting worked up about. And it must be Jordan to say things about other nations, if you don't like the people here coming from that certain nation ( hypocrisy intended ). So in short, you only accept praising comments. If that gets you off, I'm not the worst guy in the world, so here you go:
I really like your idea, it's so lateral and witty to actually use farting and show fire when you're selling something hot. Well done, if you have anymore where that come from, please post it.
Kris.
Maybe you could answer my question instead of whoring for undeserved praises from people that are known for their many lacks. But of course you won't...
and again, my posts are being ignored. Maybe ill wither away in my self pity whilst listening to a more educated crowd of Jacques Brel
minimum, your intentions are admirable, but it's pretty hard to keep it decent when people start insulting.
I really like your idea, it's so lateral and witty to actually use farting and show fire when you're selling something hot. Well done, if you have anymore where that come from, please post it.
Kris.
I knew you'd see the light sooner or later.
not a good idea, what has farting to do with chili? skip it.
what?????
yes!!!!!!!!!!!!!!!
I don't think the idea is good! regardless. Sorry!
I'm going out on a limb here but I think a lot of people are giving this guy a hard time and nitpicking. I think it is a pretty good idea given the product he had to work with. The art could be done better but the idea is there. The positioning for this client is pretty dead on. Some of you that are perplexed by the flames underwater don't understand that it is an exaggeration. Others that don't understand the flames or farting at all have never had chili. There is a commercial running right now for KFC hot wings that have people with flames coming out of their mouth everytime they talk. I doubt that any consumer doesn't understand it.
Before you rip on the idea, ask yourself what you would do with this product. The concept is pretty clever.
Disney had this saying of "the possible impossible" wich means that when you exagerate, you should stil keep a sense of reality, or else the exageration is not worth it because totally unbelievable. In this case the flames are not needed (see the link above with a similar type of ad). As for the KFC ad it makes perfect sense because it's hot food that you eat. But showing any relevance to scatology for food, is often not a good idea. Concerning the nitpicking and the critics, they are only harsh because this is a professionnal ad made by an agency (at least that is what Sutho first posted, before he remowed the agencys name after all the critics). And finally people probably gave this person a hard time because he takes critics so badly and respons in a insulting way.
This ad was totally within those boundries and, as someone also posted earlier, this is the position of this particular client.
I read other opinions and stated mine.Sure, it could have been done better but the concept works for me. In this case, the relevance of farting to spicey chili is already there and has been there for a long time. Chili and flatulance go hand in hand, rent Blazing Saddles.
Didn't Disney make a movie with an elephant that could fly with his ears?
Hehe, I've seen Blazing Saddles(excelent by the way) and I now that chili and farting goes hand in hand. But it isn't a very good selling point. I don't buy chilli to fart I buy it because i think it's good. Actually I don't know anybody who one day gets up and says "ooh I'd really like to fart all day, I should go and get some chilli". Please post a chili ad where they use flatulence as a selling point or at least tell me where I can find one.
And Dumbo flew because he had really big ears, it could happen if the ears were really big (no just kidding, really) ;-)
I know people don't buy chili just to fart but is an after effect just like you don't buy ice cream to gain weight or onions for bad breath. But in this case it is an after effect and a funny one that fits with this brand and relates to most people.
Personally, I think it could have been more tasteful if he would just have shown a bunch of bubbles on the surface of the water.
I guess if this truly a real ad the numbers will show how effective it is.
could one say that this ad worked in regards to the high response amount it recieved? other than that you should try to make the food look good. i would not eat fart fish.
I've read everything here on this topic.
What a load of absolute conservative tripe!!!!
First of all (and last of all) RobMc makes a valid point.
Isn't the point of advertising to create a response????
And this certainly has.... My God!!!!!!
Everything else has had a measly 4 to 8 responses over days and sometimes weeks and this has had 54 in one day?????? WOW!!!!!!
If I could create advertising with this kind of response I and my client would be over the moon.
I can't believe how pathetic the reaction has been by (these people are actually creatives????) such over analitical, conservative, boring, one dimensional thinking.
I'm not saying this is going to win every award going but it is a brave attempt at being original and daring.
As the guy says: It's for a quirky brand with a quirky sense of humor"
Jeez.... get a grip guys it's for a friggin can of Tuna with chilli!!!!
Who cares??????
10 out of 10 for originality and balls.
Ah yes, considering 50 of those comments were about the rudeness of the poster. And ofcourse those 5 or so about the ad is really worth writing home about. What a huge number, incredible. Please pay attention to what people got worked up over and commented about. You've made the mistake that it was all about the, not even mildly interesting, ad. And you rate it 10, compared to what exactly, award winning work? Ah yes the creativity was amazing, so creative to connect fire with hot and farting with chili, I'm amazed. As any creative could tell you, that is NOT creative, it's obvious.
The ide is not veri good. The only reson it got so much attention is becuz of all the insults.
If it's that easi to do ad, I will post a picture of a big shit and insult everi people who don't
like it. :-)
If it's that easy.
Describe what you would do for the same brief.
(I bet we'll never hear from you)
Could you rather reply to us? You seem to be much like the poster, and only just registered, peculiar.
u seem veri agressiv.
To please you I would make a fish with a lot of shit and then i would insult you. Then u would
say the ideis great. No?
AS any creative will tell you???
Are you now speaking for all the creatives on this site now????
Let's face it it's all subjective.
That's what makes this business so great.
Everybody HATED Heineken in the UK when it was first created and the rest is history.
I'm not saying this is in that league but at least it's having a go for Chrissakes.
Kris, Stigset and Minimum.
Here's a challenge for you:
Have the balls to post one of your ads on this site so we can critic them.
???????????
we've posted a lot of them just look for our names :-)some got bad critics some got good, but I never insulted anybody who didn't like it.
What about you leftfield what have you posted ?
Erhm, you haven't even taken the trouble to check that for yourself!? Check the track button for pete's sake, and may I say, none of us were enraged when someone didn't like our work, unlike the person you care for so deeply. You're a production manager, no disrespect but we're not doing the same thing in the same business. And about heineken, you're comparing a BRAND with an ad, I won't even start on that. I explained why it wasn't creative, because the solution for showing hot, and chili were some that everyone could've thought of. The line between brave and stupid is really thin, I'd say this is deffinately the latter. So far the only one not having the balls to show his work, I'm sorry, is you.
Kris.
been there done that. i allready posted alot. So if you would not have the slightest interest of first figuring out if they indeed posted something then please dont argue. I think I spent enough of my time on this thread. I bid you farewell
I must say that I approached this one too logical in my first reaction..
So I need to correct myself, I think it's memorable and working.
As already mentionned by others the art direction should be improved - and this is possible
without a shooting.
Oh guys, please don't get worked up over this leftfield, just registered, coincidently totally backing the poster and mainly both spacing their messages with lines in between exactly the same. Same guy, sad figure.
Yes I am new here but sorry... you think because i put spaces between lines that i'm the only one?
how many posts do your read for Chrissakes?????
Alot of people post this way.
Look at Minimum's post above. He also pauses between...Is he also the same person as this Sutho character????
it allows you to make a point and let it be easily read and digested.
Boy you're argument is now getting extremely thin if you have to resort to this kind of over analitical detective work just because i don't agree with your comments.
Stick to the work we're criticing.
By the way how do you get on to tracking your ads?
You started complaining about the negative comments, so accusing me of the same makes you ehm, a hypocrite? And please don't try to keep up appearences, just try and live with yourself. I'm sure that it was all coincidences and you are indeed new. I won't buy it sorry, I'm not gonna help you with the track button because it probably wouldn't help much as you wouldn't be able to whipe your own arse if you're really that thick. Goodbye now, I'm off to bed. Oh and about that many comments being a good thing, just look at the disgrace that is the white power ad, got over a 100 comments, that must be your wetdream ad. And whatever you say about me insulting you makes you even more a hypocrite than you're already are, I don't know why I even type this.
Sorry I upset you. :(
I'll try to look up the tracking thing by my self.
Sleep well
Leftfield,
Simply type in their username in search.
Good luck and thanx for your comments.
Stigset.
I've looked at two of your ads you submitted.
The appaulling XXXX bomb ad and the badly executed and blatantly ripped off Jeep ad.
Singularly two of the worst ads I've ever seen.
How you can even comment on anyone else's work is beyond me.
You have absolutely no credibility whatsoever.
Congratulations sutho for generating a lot of forum disscusion. Next!
Hey Sutho, are you sure advertising is for you??
80 award winner? is that what you said??
Its imposible to believe an 80 award winner would do this kind of work.
It's low res hence the inferior finish.
Now that the client loves it they'll take it to another stage.
The art director wanted to put it on the site and I thought it was a good idea but as everyone says it needs to be bought up to a high resolution finish.
I'm glad i put it on because now I know it will work.
Ya either luv it or hate it.
And that's the kind of advertising I like.
:)
Anyone love it?
I thing 99% hate it man...
No comment on those award right?
i love it it so fishy
...haribo made the same with a farting elephant no?
you need to work the layout =keep the idea and try to give it a vectorized look
you might end up with a fantastic result
give your vector character
dont give up ...
make it happen man
This is really crude. I would have just done it with bubbles or perhaps something like a meslted fish hook or anything else that would seem slightly more believeable. Steam from the gills etc.
I've got to say I'm really enjoying the comedy stylings of sutho/leftfield! Yes, they are the same person. He gave it away over at the Jeep Rescue discussion by posting as leftfield. Then when Kris tells him to shut up, he replies as sutho. The other give away is how he spelled chili on this thread.
Oh, and here's one of the funnier moments. From a person who says this: "Can't you write with any form of intelligence or wit?", we get this gem (in the same post! Ha!): "In fact it's so dummy spitting it's laughable."
And who can forget this: "My God don't you obviously don't/can't read English Stigset."
Keep going sutho/leftfield. This is very entertaining!
I've decided I hate signatures.
Joe.
You're getting awfully confused over all this.
If you look at the message Kris posted on the jeep post he refers to me as Sutho when he was replying to a post from me.... Leftfield.
So Sutho responded.
Why? I don't know. Maybe because Kris was getting all emotional and het up and deserved a response from him. Awfully confusing I know but I have no idea who this brilliant fucker is but I love the way he cut in.
Must be my alter ego.
Bit like Brad Pitt and whatshisname in the fight club.
And yes dummy spitting is a well used term where I come from. Obviously not in the big Apple.
And also Chilli is spelled with two L's in most parts of the world.
"My God don't you obviously don't/can't read English Stigset."
Is obviosly a mistake.
So you're amazing dettective work is not so brilliant.
But keep going mate it's extremely amusing.
I'm enjoying it even if I'm the only one.
I won't ever be getting that answer about the lion will I. I doubt your alter ego Sutho will ever return to answer that and fill in some blanks.
Ps. Just another coincidence: in both your countries, unlike in the rest of the world, chili is spelled with two L's, amazing. You never bothered to look it up in a dictionary or even google the word did you.
Kris,
The Oxford English Dictionary offers chilli as the primary spelling.
Obviously you didn't refer to google yourself
Yes indeed, the Oxford definate Dictionary refers to the word as 'chilli'. Very well researched, may I also suggest you look at any other than the free online translation service it offers. The 'usual' spelling is 'Chili'. Google even suggests you'd better search for 'Chili' when you search for 'Chilli'. I'm sure that tells you absolutely nothing to how it's normally spelled. Maybe this helps, a little encyclopedia called Wikipedia : http://en.wikipedia.org/wiki/Chili_pepper for instance, just chili works just as well. You'll always get refered to a page that tells you it's spelled 'Chili'. I do give you that some people write it with two L's, it's just as you can see, very uncommon. I'm sure that it's a total coincidence that you and your alter ego write both that quite unusual way.
He too is a brilliant speller
Look well -> This the last thing you'll ever see written, by me, to you Sutho/leftfield. Bye now. Don't bother to react to my question about that Lion, I don't even care anymore.
so anyway this ad is totally awesome. but it could use some better art direction.
it just makes people so mad and in turn they want to go out and buy some chilli tuna and eat it with a friend/enemy. and then shit on eachother i guess?
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