FILA - SPORT FOR LIFE

shall upload the other 2 soon

This is good man, look forward to seeing the others. Sorry but this is miles ahead your Nike ad.

thanks :)
this is from my portfolio.

critique always helps sir :) and im glad i get it in abundance :)

Good one!

cud some one tell me how to upload more than one file (all 3 ads) on the same page?

thanks

shall upload them tomorrow when i get home :)

finally i got how to upload all theree :) here they are :)

thanks DAVOSK :)

(btw, i think the resolution of the 3rd one got skewed when i reduced it)

cheers! :)

Man, those are brilliantly. The second one is the absolute best. However, I still think you can improve the third execution. Other than that, its good. Nice one.

these have all been written and also designed by me---
as you can see, im not much of a designer... so if you cud help me with the designs, i'd be more than glad :)

thanks wkanaan

I'm very disapointed with the follow up 2. They don't have the same flow that I like so much in the first. The first one has a good sense of design which the others lack so I think you should stick with that look, the others are just flat and messy.

you can help me with the design then man!
as i said---- im not much of a designer, im just a copy guy who toys around with photoshop once in a while :)

whats ur email id?? i'll mail the copies to you if you want :)
you can UP the design and send it back to me at -------- credosian@gmail.com :)

i personally like the first two--- i find the third one needing some help with design actually---

so i'll find an image that has imilar shades and feel and remake that one :)

shall upload the OUTDOOR/AMBIENT MEDIA for the same campaign soon :)

cheers! :)

I liked ur nike ads too.good show!

thanks :)

im still working on those tho. will put all of them up when they are done. :)

thanks again :)

Its a campaign.

If u notice---- the theme is to postion FILA as 'promoting sports as a tool for lifestyle development'.

the ART OF LIVING types. RISE ABOVE life with sports. and the like.

the whole campaign is centered around that concept.

even the ambient media for the same.

sergio, a campaign is not about ads that look alike --- its about the stream of thought that determines the BRAND IMAGE to be portrayed.

im just speaking from what i've studied and known about advertising.

Dont know if your experiences have taught u differently.

do feel free to correct me if im mistaken.

?? am i?

Nice, I like the third one the least. You need a full-stop in your tag after life.

i havent put the full-stop on PURPOSE ---

as a suggestion that it is never ending---------

SPORT. FOR LIFE (forever and ever and ever)

as in, there is no end to living --- no limits--- no boundaries... no full stops.

that was the idea.

i wrote that line.
and then i saw the same line on FILA somewhere!

ellipsis would be way out of place for a baseline.

btw, ellipsis neways has a 'feel' of slowing down--- so even if i could use it-- i wudnt.

ellipsis are like flowing into something, slowing down, sad and forlorn types ... you get what i mean?

the other way i could end it would be wiy ">>"
for eg: SPORT.FOR LIFE >>
but then that would be way too many graphic elements in one place

so i just left it open... to life, to no eneds... to an open interpretation
:)

very corporatist look. ok, i think. it bothers me that the people from those visuals have diadora and new ballance shoes. if it`s an ad for fila, shouldn`t they have fila shoes? and in the first one, the sun is in the back of the girl. so her chest and neck should be in shadow. but in your ad, they receive light. where is that light coming from? anoter sun perhaps? bad postproduction. you should make a photosession, instead of compiling different pictures.

hmmm.... photo session for a ZERO BUDGET AD CAMPAIGN??????

hello sir! this is from my portfolio---not from any agency.

These ads resemble Nike ads-- if Weiden's creative team consisted of maudlin, no-talent monkeys.

may i see your work - o god of creativity?

hmm

thanks