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CLIENT: FedEx Express
ART DIRECTOR: Courtney Bowditch, firstname.lastname@example.org
COPYWRITER: Jake Dubs, email@example.com
SCHOOL: University of Delaware
INSTRUCTOR: Ann Lemon
GRADUATION DATE: 5/07
i don't know what all those question marks are for, this ad is extremely easy to understand: FedEx's Express shipping makes the world seem smaller, closer together.
Having said that, this ad is quite literal...there's nothing wrong with it but it's just not that exciting.
It's a cool idea for sure. You need to take it further. Bring them together completely. Just like that way it's been millions of year ago.
appreciate your thoughts, ivan. i originally thought that would be a cool approach too, almost pangea-esque.... I was thinking maybe do a big landmass as a picture from space rather than an actual map.
You still need to make it be able to make the different apart. That's why a political map would work better.
literal idea, but if u can enhance the execution more, i think it'll be much better :)
this has been done before. next,