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CLIENT: FedEx Express
ART DIRECTOR: Courtney Bowditch, email@example.com
COPYWRITER: Jake Dubs, firstname.lastname@example.org
SCHOOL: University of Delaware
INSTRUCTOR: Ann Lemon
GRADUATION DATE: 5/07
i don't know what all those question marks are for, this ad is extremely easy to understand: FedEx's Express shipping makes the world seem smaller, closer together.
Having said that, this ad is quite literal...there's nothing wrong with it but it's just not that exciting.
It's a cool idea for sure. You need to take it further. Bring them together completely. Just like that way it's been millions of year ago.
Ivan Raszl, admin of AotW
appreciate your thoughts, ivan. i originally thought that would be a cool approach too, almost pangea-esque.... I was thinking maybe do a big landmass as a picture from space rather than an actual map.
You still need to make it be able to make the different apart. That's why a political map would work better.
literal idea, but if u can enhance the execution more, i think it'll be much better :)
this has been done before. next,