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FedEx Express

CLIENT: FedEx Express

ART DIRECTOR: Courtney Bowditch, cwb@udel.edu

COPYWRITER: Jake Dubs, jadubs@udel.edu

SCHOOL: University of Delaware

INSTRUCTOR: Ann Lemon

GRADUATION DATE: 5/07

ladylee's picture
ladylee
Activity Score 223

???????????

rikitiki's picture
rikitiki
Activity Score 630

i don't know what all those question marks are for, this ad is extremely easy to understand: FedEx's Express shipping makes the world seem smaller, closer together.

Having said that, this ad is quite literal...there's nothing wrong with it but it's just not that exciting.

ivan's picture
ivan

It's a cool idea for sure. You need to take it further. Bring them together completely. Just like that way it's been millions of year ago.

jadubs's picture
jadubs
Activity Score 5

appreciate your thoughts, ivan. i originally thought that would be a cool approach too, almost pangea-esque.... I was thinking maybe do a big landmass as a picture from space rather than an actual map.

ivan's picture
ivan

You still need to make it be able to make the different apart. That's why a political map would work better.

Naziro's picture
Naziro
Activity Score 350

literal idea, but if u can enhance the execution more, i think it'll be much better :)

Guest's picture
Guest

this has been done before. next,

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