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This is an ad for an ADSL Internet Service.
Calibara, you seem to have interesting ideas most of the time, but your art direction is down right distracting. There is way too much going on. Even if the client wants a bunch of crap slammed in there, you can make this work better.
Yes. Maybe my friend. By the way, this ad is in the AFAA Gold book of 2005. Who cares, right?
And bknowlden, this ad worked, it worked well. If it doesn't suit your taste, it did the Vietnamese audience. You see advertising, just to remind you is a two-way street, one way you get to do what you want, on the other you provide for your clients. And my clients aren't the same as yours. Let alone the target audience. Your critique is good, but you should learn to ask questions too.
I saw your art direction on the ad for the "keeps odor out" and I must say sorry for this: YOU DON'T HAVE THE RIGHT TO TALK TO PEOPLE ABOUT ART DIRECTION. You can't even illustrate properly!!!
Hey B, he's angry. The ad sucks, sorry. Too straight forward, no concept at all.
Thanks for the no non-sense comment, appreciate it.
If you want to make it look like a high speed mouse try make it a bit realistic (i mean without adding those wheels etc which makes it unrealistic).
I saw a similar idea where they had drawn flame stickers (the ones you see on super fast cars) on the mouse and it looked very cool.
Perhaps you should try thinking on similar lines.
Just a bad idea: Showing the checked formula 1 flag waving in front of the mouse.
Thanks Desi. You are heaven sent.