Evaporative cooling 2
Product: Evaporative cooling/coolers. Like air conditioning apart from it works differently. They use a tiny fraction of the electricity that air conditioners do, so low CO2 emissions.
Strategy: Evaporative cooling is the environmentally friendly cooling option.
I'm really struggling with electricity. Everything I think of connected with it seems silly, boring, or clichéd. But that's definitely evaporative cooling's best point so is the point that should be made I reckon: that it hardly consumes any. Using the benefit of that benefit (that is it's environmentally friendly because it doesn't use much electricity) isn't so good I don't think. Why or how it's environmentally friendly needs showing... So there's no getting away from electricity.
Any thoughts etc. much appreciated.