31 pencils 
Agency: El Almacen/BUE
Chief Creative Directors: Dani Onorato, Caio Lucini.
Creative Directors: Walter Onorato, Diego Duprat.
Client: Altue Hotel&Spa
Photo: Sergio Belintende
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7 Comments
This is very good imho.
They seem nice on the surface, but waht are you trying to say? Take a load off of your shoulders? It's disconnect to me.
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brandon
www.brandonknowlden.com
is it a horror film ad or a hotel ad? :) if I want to forget my problems I don't cut my head. :)
www.ad-dig.com
This is incredible, is a reality: When you go to a place like this,
you go to forget about everything, and in the only thing that matters is you. (You are your head)
It is a very good execution. Very simple.
lol reklamesut youre a retard... with intelligence level of a sock
very interesting. it has two fold perspective. on one side, the holding of the head has a horror effect (probably due to the classical conditioning of similar scenes/cut off heads in horror movies).
on the other side, the thought which gone into this creative, as i perceive it, says don't use your head, relax, and feel it with your heart only (as the copy indicates).
interesting! not a traditional route, i must admit. however, if we can handle the horror effect, this might be a superb thing. art direction is also mentionable. great going.
shahid