Dyslexia Foundation

:(

Why the sad face? That bad?

no, it's not bad.
But the before/after technique is overused.

i think its becoming my speciality to comment on the before/ after thing... :) first i wanna know what is the word written there that is supposed to be (before)?? second of all this idea or technique is over over over over used, please to all creative people.. don't even think of it, its not gonna tell me or any other person who has been long enough in this industry that this a creative idea.. there are tons of ideas to be searched here and there to tell people about what happens after you use this certain product...
ok, foundation product, think of a wrinkled cloth for example and a finger swishing the lotion on it making the cloth looks ironed or something.. im really getting tired of the before/after thing!!!
--
Everartz

I agree evarartz. There are millions problems that could be solved with the before/after solution. The reason you don't see it in many big budget campaigns is because the creative teams know that this is an easy and trite method of communicating any message so it doesn't even get brought up in initial brainstorming.

I'm definitely with Citizen13 in saying that it is not bad, just quite a bit tired.

i disagree my friend... with all due respect.. this method has had the expected result in many products that tried to communicate using this idea.. viewers are not gonna react as they are supposed to when seeing anything using this method, it is expected , known well, and old so why do we have to stick to it anyway, if we are creative, then we can come up with new stuff and that is the challange for us each one of us and in everyday...
all the best
--
Everartz

I have to agree with the folks above, but with one reservation. I think the issue here isnt so much the before/after conceit as the manner in which you've portrayed it. It's not that dyslexics see words as jumbles but that their mind does indeed invert the order for some odd reason, so in one respect, this isnt an ad that fully represents the issue.

Second, you've tried to go for a very barren layout to make a Terribly Important Statement, and that technique is a heckuva lot harder than people realize. It's like writing haiku, in that every choice you make has to matter -- here, it's your type choice, the placement of the word on the page, the colour of the type, the colour of the background... all of that adds up to the final impression. But this is so bland a presentation that it fails to make the emotional impact you're trying to achieve.

First, thank you all for the effort you have made in commenting the ad.
I agree that the before/after is a bit done. I thought that it might be okay since I didn't do an classic fat guy/ skinny guy before/after thing but did something more with the before/after concept, but maybe even doing something extra with it has been done too many times.

To SeanMartin. I am a copywriter so that can be the reason the layout is poorly executed. If you, or someone else, would like to give some pointers on how I could improve it, like colors and type, I would really appreciate it.

I think there are always exceptions to the rules. Before/After ads have been winning at Cannes recently. I think this is quite an interesting way of using the mechanism. Although, there was an ad on here recently for a language school in which "Before" was in English and "After" was in the language being taught.

it's indeed overused but when it's used in a new way it still works good. also on award shows.
there was another one posted here a week ago and personally i prefer that one.

http://adsoftheworld.com/forum/exhibition/oh_no_a_before_after_ad

but maybe that's just because i'm the one who posted it... :-)

- Here I should have written something smarter -