258 pencils durex condoms
Wadih A3 258 pencils | Wed, 2009-01-21 11:46
cretative director: Wadih Antón
Art Director: Fernando Logroño
258 pencils 
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32 Comments
That's a pretty good direction for a condom ad. But why need 2 carriages?
Make it like the other prints.
I like this. Simple and direct. Good job.
thnks!
great campaign, dude! could be a winner
really? Great... thanks man!
totally. just do some more, which is no problem. the idea is straight and simple enough to do tvc, ambient, promotions and anything with it. PLUS it's funny and some people will hate it (parents). everything a good campaign needs! very rare to see a real campaign idea in the exhibitions. most just work in print. good job!
i just hope it hasn't been done before. good luck!
In fact the same idea was a Cannes winner years ago.
Buenos Aires Zoo by Del Campo Saatchi & Saatchi.
Here is the link:
http://www.testeexperimental.blogger.com.br/ZOO_Buenos%20Aires.jpg
sorry i don't see ANY similarity exept for the price tags.
People are getting more stupid, how is that the same idea?
Next you'll be complaining about the same colour's being used....
I like it, do 2 more and you could have a good campaign!
www.mattndan.blogspot.com
there is 2 more... you can find them here in the exhibition too!
Yeah i've just seen :)
www.mattndan.blogspot.com
It's nice. Very nice.
But as an aside, if you're doing this for ad school/spec work/etc., you might want to consider that ALL Creative Directors have seen young creatives try to express their inner "edginess" by presenting some kind of spec work for condoms. It's always condoms or tattoos or some kind of Green Peace ad. You get the idea.
If Durex is a real client of yours, however, I think they'll be pleased.
fuck off !
A winner ?
Of what ?
It may win over your mamma...but nothing else.
You prick.,
JamaisVu.
better comparison than the other condom ad, imo.
haha.. i can relate to that. Good insight
i think it gets the job done. possibly a bit too direct but i think it works.
This is great.
Believe in Jesus - http://cargocollective.com/augustojesus
muy buena idea loco, cómo se te ocurrió? jaja
ya se ha visto antes
i must say..for this matter, direct is good. It slaps! congrats!
Nature is the language, can you read?!
I love it!
got similar idea. yours is better. good. chairs :)
Life is a joke. Laugh.
No need for two chairs. One would do the job.
Great insight.
CG
giv a break
Similar idea used before by the brand about 10 years back. TV ad where you see 2 people making love, then it cuts to 9 months later & you hear screaming children and at the end they just show the brand logo.
How is that similar? That's what condoms do: they control birth. (and prevent diseases)
Advertisers just try to take a different spin on the subject.
By your logic, all burger chain ads that advertise their burger as "delicious" are similar too.
Please think before you judge smthg as "done". It's not nice and can only make you look envious.
Same brand - same idea. That is all.
http://pics.blameitonthevoices.com/082009/small_truth%20in%20advertisi...
http://www.ameets.com/carlos_del_moral
Nice 1. Liked it. Though I feel its too direct and only talks about what every condom does at the basic level. Anti pregnency attributes. Is the low price point only a differentiator?