dunlop tires

one spoof ad from the oven to table number 12

dunlop tires

16 comments

Copy_Can's picture
Copy_Can

This idea has been done MANY, many times over.

It gets a hearty meh from me. Any advice that I'd give is to take out the word "DUNLOP" from the sidewall. I'm certain people will make the connection. If anything, try to art direct it so that you don't need the word Dunlop if you feel that people won't make the connection that it's a tire. For example, add a small, thin whitewhall.

TRICKY's picture
TRICKY
3950 pencils

hi copy can wanted to know
when?
where?
and if you might have a thread

The man who stops advertising to save money is like the man who stops the clock to save time

Copy_Can's picture
Copy_Can

The idea of a tire "sticking" to the road, many times.

Agency: Doris Soh & Associates Singapore, 1999
Copywriter: Allan Tay
Art Director: Joseph Tay
Photograher: Teo Studio
Client: Dunlop
TITLE: "Velcro Tape" (and it's just a visual of a roll of velcro making a tire (with a rim in it), "stiking" to the road.

You can see it in a book called "No Copy Advertising" by Lazar Dzamic.

Also, another similar "sticky tire" idea was done by a smaller agency here in Toronto, Due North Communications. I've uploaded an image of it if you want to check it out. This ad won at the London Internationals and at the Advertising and Design Club of Canada.

http://img412.imageshack.us/my.php?image=flytrapzu2.jpg

Though, I'm not crazy about it.

Copy_Can's picture
Copy_Can

(duplicate)

Copy_Can's picture
Copy_Can

(duplicate)

TRICKY's picture
TRICKY
3950 pencils

what does a sticky fly tape has to do with this execution other than the USP?

The man who stops advertising to save money is like the man who stops the clock to save time

Copy_Can's picture
Copy_Can

I'm sorry Tricky, but the ad isn't great.

Fly trap = sticky
Tape = sticky
Velcro = sticky

Here's your campaign:

Glue = sticky
Honey = sticky...

And personally, "stickyness" isn't a *unique* selling proposition as all tires more or less, well, stick.

TRICKY's picture
TRICKY
3950 pencils

so everytime we talk about love it has been done everytime we talk about death it has been done everytime we talk about anything it has been done maybe the idea of a univers has been done too but simply we dont know it cmon here give creativity a break

The man who stops advertising to save money is like the man who stops the clock to save time

Stigset's picture
Stigset
1456 pencils

I agree, I think this idea is realy cool. Of course they all say the same thing: tires have better grip, but then there are different ways of saying it, and I thnik that this one works very well.
But you don't need the dunlop logo twice.
Good work

TRICKY's picture
TRICKY
3950 pencils

anyway thank you for your comment

The man who stops advertising to save money is like the man who stops the clock to save time

Wang Zhi Liang's picture
Wang Zhi Liang
39 pencils

I think everytime we make ads, whatever it is, we have to ready to deal that it might have been done before. My suggestion is to take it lightly, and i think we should see the positive side, let jsut take it as a punch to make a better ad!

Cheers!

longtooth's picture
longtooth
52 pencils

Not bad... I would try to find a nicer looking tire.

If this is for a portfolio you may want to scrap it altogether. A portfolio is all about originality, and the flytape ad is too close to this one. I know it's not fun to throw out work but we've all had to do it.

sorayaaulia's picture
sorayaaulia
79 pencils

Er... me no catch up. Care to explain, tricky?

TRICKY's picture
TRICKY
3950 pencils

sure ....dunlop is a tire that sticks .

The man who stops advertising to save money is like the man who stops the clock to save time

Martijn's picture
Martijn
1896 pencils

I love it but yes, it is done, mor then ones...
http://mapage.noos.fr/joelapompe2/rightframe28.html

But the fact that it is done, only says you're on the good way...

Martijn's picture
Martijn
1896 pencils

I love it but yes, it is done, mor then ones...
http://mapage.noos.fr/joelapompe2/rightframe28.html

But the fact that it is done, only says you're on the good way...

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