Drink and Drive

Expecting valuable opinion about this ad

jimchristianx's picture
Activity Score 116

so the ad tells us to drink, then not to drink?

santhu28's picture
Activity Score 7

"You may have some big philosophy for why you drink. But if drink and drive,
your philosophy cannot save you..."

TRICKY's picture
Activity Score 3954

are you saying: "why should i waste my life for them i want to continue drinking what they create therefore i dont want to drink and drive then die?

The man who stops advertising to save money is like the man who stops the clock to save time

TRICKY's picture
Activity Score 3954

if it is the case then your message is philosophical and to someone that philosophical dying is not an issue its the KARMA that decides

The man who stops advertising to save money is like the man who stops the clock to save time

ellehcimeo's picture
Activity Score 3516

Jack Handy would be a bit more reflective than this. try tweaking the copy a bit. also, if this is going to be a true "Jack Handy" reflective moment, you are going to need to fluff up the look of the ad some more. make it a scene, with rainbows or a whistfull bar shot.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

There's a glaring omission in this ad - the noble reasons that you drink and DRIVE. This ad might work if the message was for alcohol poisoning (drinking responsibly) - but the copy doesn't mention driving whatsoever.

"All noble reasons could come to an end when you choke on your own vomit.'

You've got to make a connection between the final line and the copy. THis simply does not. Try to have Jack Handy reason with himself over drinking, and then getting in his car and driving home. "I wasn't going to drink and drive, but then somehow through my inebriated haze, I remembered my girlfriend's catostrophic fear of smelly cab drivers - how could I subject her to that stench? And on our anniversary no less! What kind of boyfriend would I be?"

I realize that this is terrible, but you get the idea. Then at least the final line would make some sense. Good idea, but not executed well.