13 pencils Don't let Breast Cancer eclipse your life. Examine yourself today.
vinayak123 13 pencils | Wed, 2006-11-01 12:37
• Project: Breast Cancer Awareness
• Client: Wall Street Exchange
• Advert title: Don't let Breast Cancer eclipse your life. Examine yourself today.
• Agency name: Liwa Advertising, Dubai U.A.E.
• Agency website address:
• Creative Director:Suhas Rege.
• Art director: Vinayak Adate.
• Copywriter: Shanty
Account servicing: Priti Rege, Neha D'Souza,
Exposure: UAE Press
The lowdown:
October is the month for Breast Cancer Awareness.
Breast Cancer affects 1 in every 9 women worldwide.
The best way of protection is self examination for
early detection.
To highlight the need for Breast Self Examination,
Liwa Advertising conceptualised this powerful ad which
showed the moon being eclipsed, denoting how breast
cancer could eclipse your world, your life.
4 Comments
Very bad pun that has no emotional connection with this very important message.
DD knows the word, this is pretty bad. If this is passing for good work over there, I'll know that I'll always have a job.
--
brandon
--
brandon
www.brandonknowlden.com
I agree with drunk dave. Its a kind of msg you could appeal for a emotional message...This Ad doesn't say nothin to me even if I was woman....
www.tellmesomethingnew.carbonmade.com
Protrude chin. Clench fist. Hit sharply upward. Repeat