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vinayak123's picture 13 pencils

Don't let Breast Cancer eclipse your life. Examine yourself today.

vinayak123 (13 pencils | Wed, 2006-11-01 12:37
advert

• Project: Breast Cancer Awareness
• Client: Wall Street Exchange
• Advert title: Don't let Breast Cancer eclipse your life. Examine yourself today.
• Agency name: Liwa Advertising, Dubai U.A.E.
• Agency website address:
• Creative Director:Suhas Rege.
• Art director: Vinayak Adate.
• Copywriter: Shanty

Account servicing: Priti Rege, Neha D'Souza,

Exposure: UAE Press

The lowdown:

October is the month for Breast Cancer Awareness.
Breast Cancer affects 1 in every 9 women worldwide.
The best way of protection is self examination for
early detection.

To highlight the need for Breast Self Examination,
Liwa Advertising conceptualised this powerful ad which
showed the moon being eclipsed, denoting how breast
cancer could eclipse your world, your life.

Comments

drunk dave's picture 1060 pencils
drunk dave | Wed, 2006-11-01 12:43

Very bad pun that has no emotional connection with this very important message.

bknowlden's picture 3435 pencils
bknowlden | Wed, 2006-11-01 19:30

DD knows the word, this is pretty bad. If this is passing for good work over there, I'll know that I'll always have a job.
--
brandon

--
brandon

www.brandonknowlden.com

Guilherme Bill Luz's picture 196 pencils
Guilherme Bill Luz | Thu, 2006-11-02 08:18

I agree with drunk dave. Its a kind of msg you could appeal for a emotional message...This Ad doesn't say nothin to me even if I was woman....

www.billfrombrazil.blogspot.com

No fixed abode's picture 380 pencils
No fixed abode | Fri, 2006-11-03 01:19

Protrude chin. Clench fist. Hit sharply upward. Repeat

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