don't drink and drive

I don't get this. What's your idea?

Me too. I dont get it whats the idea.

please read the statutory warning

You added a statutory warning, like the one they put on cigarettes?

if that's the 'idea' than it's an ambient, not a print-idea

1

meh

creative people don't require explanation

oh my

good ads don't require explanation

apart from your arrogance, I will give you an advice on your ad:

if you make an ambient out of this (sticking warnings on bottles in supermarkets for example) it's not a bad idea. but as a print it's not working.

ps: try to be less bitch next time

peace

you got it wrong pienter

See the idea was that the police or government should make it compulsory for all liquor to have this warning on the bottle as it is on cigratte packs. And also when a person is drinking this could work as a warning for him.

I'm thinking you're the one that got it wrong shaking.

It's already compulsory for alcohol to have "Drink responsibly" or something similar on its advertising.

Please tell me how this is a huge breakthrough from that. Agree with the rest that you're way too arrogant about a piece of work that definitely doesn't deserve it. (Alliteration ftw!)

P.S. What gives you the idea that this concept is advertising? It ain't.

not much!
--
Everartz

right. it's not an ad-idea to force brands to put a warning on their products. Thats an idea for a petition ;)

this is an ad. or is it?

- The trick to forgetting the big picture is to look at everything close-up.